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Using a methodology called Co-ordinated Management of Meaning (CMM), this inquiry begins to capture the complex nature and the richness of the coaching conversation process. This improved understanding has led to the development of a model, a framework which positions coaching as an organisational development intervention. It draws from the organisational context and culture as well as the current challenges to inform the organisational coaching proposition. CMM methodology provides the means to explore and discover the individual, and collective, learning as result of coaching as well as the shifts in practice. This can then be used to inform subsequent coaching propositions.","abstract_html":"This thesis focuses on the coaching conversation. This inquiry explores, through action research methodology, the author’s own practice as a coach and produces a revised framework and model. 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