A postmodern analysis o f the Shopping Experience and the Consumer Society.

This Thesis is essentially a postmodern analysis of consumerism and shopping which will be divided into three key areas of analysis: * Are consumerism and shopping a gendered or homogeneous phenomenon? *Does consumerism act as the new stimulant/religion of late modernity, in its role as an agent in the reflexive construction of self-identity - is consumption the foundation from which to build an identity and express yourself to others? *Is the commodity the new postmodern God? Is the label/sign the new coloniser of the lifeworld - is it all surface spectacle void of all meaning?

Level dc:type.qualificationlevel

masters

Grantor dc:publisher.institution

National University of Ireland Maynooth

Year dc:date.issued

1999

Author dc:creator

• Dempsey, Treasa

• Sociology

Language dc:language

en