THE EFFECTS OF ORDER AND DIFFERENTIATING INFORMATION IN DECISION MAKING

A condition under which both primacy and recency effects occur is demonstrated. Primacy and recency are observed in decisions among alternatives that do not have differentiating information. Decision makers, however, need to base their decisions on differentiating information; individuals search for information that may assist them in discriminating options. Only under the absence of such information order effects influence decisions.

Department dc:contributor.department

Psychology

Year dc:date.issued

2005

Author dc:creator

• Rivadeneira Cortez, Anna Walkyria

Advisor dc:contributor.advisor

• Norman, Kent L

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/1903/2558

OAI identifier oai:identifier

oai:drum.lib.umd.edu:1903/2558