{"id":{"repo_id":"malang","oai_identifier":"oai:etheses.uin-malang.ac.id:1716"},"canonical_url":"https://search.dev.ndltd.org/etd/malang/oai:etheses.uin-malang.ac.id:1716","repository":{"repo_id":"malang","name":"Maulana Malik Ibrahim Islamic State University Malang","base_url":"http://etheses.uin-malang.ac.id/cgi/oai2"},"display":{"title":"Analisis desain produk dalam mempengaruhi minat beli motor Suzuki Satria FU: Studi kasus pada mahasiswa UIN Maliki Malang","abstract":"INDONESIA: Kondisi adanya desain produk mempengaruhi kuat dalam minat beli konsumen. Karena desain produk pada kenyataannya mempunyai indikator yang mempengaruhi dalam hal minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dalam hal ini adalah Merek, Kemasan, Label pristisius,cepat, icon dan Pelayanan dalam minat beli Motor Suzuki Satria F U “Studi Kasus Pada Mahasiswa UIN Maliki Malang” baik secara parsial maupun secara simultan. Pengujian ini dilakukan menggunakan regresi linier berganda dengan mempertimbangkan uji validitas dan reliabilitas serta mempertimbangkan uji asumsi klasik yaitu normalitas, multikolinearitas, heteroskedastisitas, autokorelasi dan Linieritas. Dari hasil analisis secara simultan dengan level of significant 5% Desain Produk yang diwakili oleh variabel Merek, Kemasan, Label,prestisius,cepat,icon dan Pelayanan berpengaruh secara signifikan terhadap keputusan pembelian. Variabel-variabel tersebut menjelaskan pengaruh dalam desain produk sebesar 66,9% sedangkan sisanya yaitu 33,1% dijelaskan oleh variabel lain di luar persamaan model. Secara parsial dengan level of significant 5% variabel Pelayanan mempengaruhi signifikan terhadap minat beli konsumen sedangkan variabel Merek, Kemasan, Label, prestisius cepat dan icon tidak berpengaruh secara parsial. Adapun variabel pelayanan dalam mempengaruhi minat beli dengan nilai signifikansi tidak lebih dari 0,05 yakni 0,002. ENGLISH: Conditions affecting the existence of strong product design in consumer buying interest . Due to the design of the product is in fact indicators that influence in terms of buying interest . This study aims to determine the effect of product design in this case is Brand , Packaging , Label pristisius , fast , and Services icon in buying interest Motor Suzuki Satria FU \" Case Study On Student UIN Maliki \" either partially or simultaneously . The test is performed using multiple linear regression taking into account the validit y and reliability of the test as well as considering the classical assumption of normality, multicollinearity, heteroscedasticity , autocorrelation and linearity . From the results of the simultaneous analysis of the 5 % level of significant product design represented by the variable Brands, Packaging, Label, pristisius, fast, icon and Services significantly influence the purchase decision . These variables explain the influence of the design of the product at 66.9 % while the remaining 33.1 % is explained by other variables outside the model equations . Partially the 5 % level of significant variable affecting significant services to the consumer buying interest while variable Brands, Packaging, Label, pristisius fast and partially icon has no effect. The service variable in influencing buying interest with a significance value of not more than 0.05 which is 0.002 .","abstract_html":"INDONESIA: Kondisi adanya desain produk mempengaruhi kuat dalam minat beli konsumen. Karena desain produk pada kenyataannya mempunyai indikator yang mempengaruhi dalam hal minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dalam hal ini adalah Merek, Kemasan, Label pristisius,cepat, icon dan Pelayanan dalam minat beli Motor Suzuki Satria F U “Studi Kasus Pada Mahasiswa UIN Maliki Malang” baik secara parsial maupun secara simultan. Pengujian ini dilakukan menggunakan regresi linier berganda dengan mempertimbangkan uji validitas dan reliabilitas serta mempertimbangkan uji asumsi klasik yaitu normalitas, multikolinearitas, heteroskedastisitas, autokorelasi dan Linieritas. Dari hasil analisis secara simultan dengan level of significant 5% Desain Produk yang diwakili oleh variabel Merek, Kemasan, Label,prestisius,cepat,icon dan Pelayanan berpengaruh secara signifikan terhadap keputusan pembelian. Variabel-variabel tersebut menjelaskan pengaruh dalam desain produk sebesar 66,9% sedangkan sisanya yaitu 33,1% dijelaskan oleh variabel lain di luar persamaan model. Secara parsial dengan level of significant 5% variabel Pelayanan mempengaruhi signifikan terhadap minat beli konsumen sedangkan variabel Merek, Kemasan, Label, prestisius cepat dan icon tidak berpengaruh secara parsial. Adapun variabel pelayanan dalam mempengaruhi minat beli dengan nilai signifikansi tidak lebih dari 0,05 yakni 0,002. ENGLISH: Conditions affecting the existence of strong product design in consumer buying interest . Due to the design of the product is in fact indicators that influence in terms of buying interest . This study aims to determine the effect of product design in this case is Brand , Packaging , Label pristisius , fast , and Services icon in buying interest Motor Suzuki Satria FU " Case Study On Student UIN Maliki " either partially or simultaneously . The test is performed using multiple linear regression taking into account the validit y and reliability of the test as well as considering the classical assumption of normality, multicollinearity, heteroscedasticity , autocorrelation and linearity . From the results of the simultaneous analysis of the 5 % level of significant product design represented by the variable Brands, Packaging, Label, pristisius, fast, icon and Services significantly influence the purchase decision . These variables explain the influence of the design of the product at 66.9 % while the remaining 33.1 % is explained by other variables outside the model equations . Partially the 5 % level of significant variable affecting significant services to the consumer buying interest while variable Brands, Packaging, Label, pristisius fast and partially icon has no effect. The service variable in influencing buying interest with a significance value of not more than 0.05 which is 0.002 .","abstract_has_math":false,"creators":["Setiawan, Eko"],"institution":"Universitas Islam Negeri Maulana Malik Ibrahim","degree_name":"other","degree_level":"undergraduate","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2014,"date_issued":"2014-01","date_published":"2014-01","updated_at":"2026-07-24T03:01:52Z","subjects":["150502 Marketing Communications"],"languages":["id","en","ar"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://etheses.uin-malang.ac.id/1716/11/09510112_Lampiran.rar","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Setiawan, Eko"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2014-01-17"]},{"key":"dc:date.issued","label":"Date","values":["2014-01"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Fakultas Ekonomi Jurusan Manajemen"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["Universitas Islam Negeri Maulana Malik Ibrahim"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["http://etheses.uin-malang.ac.id/1716/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["undergraduate"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["other"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["150502 Marketing Communications"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["id","en","ar"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://etheses.uin-malang.ac.id/1716/1/09510112_Pendahuluan.pdf","http://etheses.uin-malang.ac.id/1716/2/09510112_Indonesia.pdf","http://etheses.uin-malang.ac.id/1716/3/09510112_Inggris.pdf","http://etheses.uin-malang.ac.id/1716/4/09510112_Arab.pdf","http://etheses.uin-malang.ac.id/1716/5/09510112_Bab_1.pdf","http://etheses.uin-malang.ac.id/1716/6/09510112_Bab_2.pdf","http://etheses.uin-malang.ac.id/1716/7/09510112_Bab_3.pdf","http://etheses.uin-malang.ac.id/1716/8/09510112_Bab_4.pdf","http://etheses.uin-malang.ac.id/1716/9/09510112_Bab_5.pdf","http://etheses.uin-malang.ac.id/1716/10/09510112_Daftar_Pustaka.pdf","http://etheses.uin-malang.ac.id/1716/11/09510112_Lampiran.rar"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["INDONESIA: Kondisi adanya desain produk mempengaruhi kuat dalam minat beli konsumen. Karena desain produk pada kenyataannya mempunyai indikator yang mempengaruhi dalam hal minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dalam hal ini adalah Merek, Kemasan, Label pristisius,cepat, icon dan Pelayanan dalam minat beli Motor Suzuki Satria F U “Studi Kasus Pada Mahasiswa UIN Maliki Malang” baik secara parsial maupun secara simultan. Pengujian ini dilakukan menggunakan regresi linier berganda dengan mempertimbangkan uji validitas dan reliabilitas serta mempertimbangkan uji asumsi klasik yaitu normalitas, multikolinearitas, heteroskedastisitas, autokorelasi dan Linieritas. Dari hasil analisis secara simultan dengan level of significant 5% Desain Produk yang diwakili oleh variabel Merek, Kemasan, Label,prestisius,cepat,icon dan Pelayanan berpengaruh secara signifikan terhadap keputusan pembelian. Variabel-variabel tersebut menjelaskan pengaruh dalam desain produk sebesar 66,9% sedangkan sisanya yaitu 33,1% dijelaskan oleh variabel lain di luar persamaan model. Secara parsial dengan level of significant 5% variabel Pelayanan mempengaruhi signifikan terhadap minat beli konsumen sedangkan variabel Merek, Kemasan, Label, prestisius cepat dan icon tidak berpengaruh secara parsial. Adapun variabel pelayanan dalam mempengaruhi minat beli dengan nilai signifikansi tidak lebih dari 0,05 yakni 0,002. ENGLISH: Conditions affecting the existence of strong product design in consumer buying interest . Due to the design of the product is in fact indicators that influence in terms of buying interest . This study aims to determine the effect of product design in this case is Brand , Packaging , Label pristisius , fast , and Services icon in buying interest Motor Suzuki Satria FU \" Case Study On Student UIN Maliki \" either partially or simultaneously . The test is performed using multiple linear regression taking into account the validit y and reliability of the test as well as considering the classical assumption of normality, multicollinearity, heteroscedasticity , autocorrelation and linearity . From the results of the simultaneous analysis of the 5 % level of significant product design represented by the variable Brands, Packaging, Label, pristisius, fast, icon and Services significantly influence the purchase decision . These variables explain the influence of the design of the product at 66.9 % while the remaining 33.1 % is explained by other variables outside the model equations . Partially the 5 % level of significant variable affecting significant services to the consumer buying interest while variable Brands, Packaging, Label, pristisius fast and partially icon has no effect. The service variable in influencing buying interest with a significance value of not more than 0.05 which is 0.002 ."]},{"key":"dc:format","label":"Dc Format","values":["text","other"]},{"key":"dc:title","label":"Title","values":["Analisis desain produk dalam mempengaruhi minat beli motor Suzuki Satria FU: Studi kasus pada mahasiswa UIN Maliki Malang"]}]}],"canonical_facts":{"dc:creator":["Setiawan, Eko"],"dc:date":["2014-01-17"],"dc:date.issued":["2014-01"],"dc:description.abstract":["INDONESIA: Kondisi adanya desain produk mempengaruhi kuat dalam minat beli konsumen. Karena desain produk pada kenyataannya mempunyai indikator yang mempengaruhi dalam hal minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dalam hal ini adalah Merek, Kemasan, Label pristisius,cepat, icon dan Pelayanan dalam minat beli Motor Suzuki Satria F U “Studi Kasus Pada Mahasiswa UIN Maliki Malang” baik secara parsial maupun secara simultan. Pengujian ini dilakukan menggunakan regresi linier berganda dengan mempertimbangkan uji validitas dan reliabilitas serta mempertimbangkan uji asumsi klasik yaitu normalitas, multikolinearitas, heteroskedastisitas, autokorelasi dan Linieritas. Dari hasil analisis secara simultan dengan level of significant 5% Desain Produk yang diwakili oleh variabel Merek, Kemasan, Label,prestisius,cepat,icon dan Pelayanan berpengaruh secara signifikan terhadap keputusan pembelian. Variabel-variabel tersebut menjelaskan pengaruh dalam desain produk sebesar 66,9% sedangkan sisanya yaitu 33,1% dijelaskan oleh variabel lain di luar persamaan model. Secara parsial dengan level of significant 5% variabel Pelayanan mempengaruhi signifikan terhadap minat beli konsumen sedangkan variabel Merek, Kemasan, Label, prestisius cepat dan icon tidak berpengaruh secara parsial. Adapun variabel pelayanan dalam mempengaruhi minat beli dengan nilai signifikansi tidak lebih dari 0,05 yakni 0,002. ENGLISH: Conditions affecting the existence of strong product design in consumer buying interest . Due to the design of the product is in fact indicators that influence in terms of buying interest . This study aims to determine the effect of product design in this case is Brand , Packaging , Label pristisius , fast , and Services icon in buying interest Motor Suzuki Satria FU \" Case Study On Student UIN Maliki \" either partially or simultaneously . The test is performed using multiple linear regression taking into account the validit y and reliability of the test as well as considering the classical assumption of normality, multicollinearity, heteroscedasticity , autocorrelation and linearity . From the results of the simultaneous analysis of the 5 % level of significant product design represented by the variable Brands, Packaging, Label, pristisius, fast, icon and Services significantly influence the purchase decision . These variables explain the influence of the design of the product at 66.9 % while the remaining 33.1 % is explained by other variables outside the model equations . Partially the 5 % level of significant variable affecting significant services to the consumer buying interest while variable Brands, Packaging, Label, pristisius fast and partially icon has no effect. The service variable in influencing buying interest with a significance value of not more than 0.05 which is 0.002 ."],"dc:format":["text","other"],"dc:identifier.uri":["http://etheses.uin-malang.ac.id/1716/1/09510112_Pendahuluan.pdf","http://etheses.uin-malang.ac.id/1716/2/09510112_Indonesia.pdf","http://etheses.uin-malang.ac.id/1716/3/09510112_Inggris.pdf","http://etheses.uin-malang.ac.id/1716/4/09510112_Arab.pdf","http://etheses.uin-malang.ac.id/1716/5/09510112_Bab_1.pdf","http://etheses.uin-malang.ac.id/1716/6/09510112_Bab_2.pdf","http://etheses.uin-malang.ac.id/1716/7/09510112_Bab_3.pdf","http://etheses.uin-malang.ac.id/1716/8/09510112_Bab_4.pdf","http://etheses.uin-malang.ac.id/1716/9/09510112_Bab_5.pdf","http://etheses.uin-malang.ac.id/1716/10/09510112_Daftar_Pustaka.pdf","http://etheses.uin-malang.ac.id/1716/11/09510112_Lampiran.rar"],"dc:language":["id","en","ar"],"dc:publisher.department":["Fakultas Ekonomi Jurusan Manajemen"],"dc:publisher.institution":["Universitas Islam Negeri Maulana Malik Ibrahim"],"dc:relation.isreferencedby":["http://etheses.uin-malang.ac.id/1716/"],"dc:subject":["150502 Marketing Communications"],"dc:title":["Analisis desain produk dalam mempengaruhi minat beli motor Suzuki Satria FU: Studi kasus pada mahasiswa UIN Maliki Malang"],"dc:type":["Thesis"],"dc:type.qualificationlevel":["undergraduate"],"dc:type.qualificationname":["other"]},"updated_at":"2026-07-24T03:01:52Z"}