{"id":{"repo_id":"london-metro","oai_identifier":"oai:repository.londonmet.ac.uk:7379"},"canonical_url":"https://search.dev.ndltd.org/etd/london-metro/oai:repository.londonmet.ac.uk:7379","repository":{"repo_id":"london-metro","name":"London Metropolitan University","base_url":"https://repository.londonmet.ac.uk/cgi/oai2"},"display":{"title":"The role of behavioural change theory in social marketing interventions on HIV/AIDS in Ghana","abstract":"In Ghana, data on HIV prevalence in the ten regions indicates that, the country has failed to realise a consistent decline of HIV new infections. This has resulted in Government spending huge sums of money on HIV/AIDS-related activities instead of the other productive sectors of the economy. Therefore, the aim of this research sought to understand how theories of behaviour change could be employed to design effective social marketing intervention programmes for HIV/AIDS preventions in Ghana. The study employs both qualitative and quantitative research approaches and a stratified sampling method to achieve the aims and objectives of the study. A total of 487 respondents provided information for both qualitative and quantitative studies. The results reveal among others that implementers of social marketing intervention programmes on HIV/AIDS in Ghana do not utilise behavioural change theories/models in planning their interventions and the main challenges facing implementers include inadequate financing, health system barriers, procurement delays and lack of human resources. The research further found that majority of Ghanaians have seen or heard social marketing interventions on HIV/AIDS, know what they can do to prevent HIV/AIDS new infection, and have seen or heard interventions on HIV/AIDS for a long period of time. However, social marketing intervention programmes designed to change HIV/AIDS related behaviours of Ghanaians have, generally, been ineffective. Therefore, the study recommends that, implementers of social marketing intervention programmes on HIV/AIDS in Ghana should ascertain why most Ghanaians have not adopted HIV/AIDS protective behaviours. This can be done by utilising research findings and application of an integrative behaviour model to design intervention programmes on HIV/AIDS to convert increased awareness and attitude change into behaviour change. The implications are presented in the conclusion.","abstract_html":"In Ghana, data on HIV prevalence in the ten regions indicates that, the country has failed to realise a consistent decline of HIV new infections. This has resulted in Government spending huge sums of money on HIV/AIDS-related activities instead of the other productive sectors of the economy. Therefore, the aim of this research sought to understand how theories of behaviour change could be employed to design effective social marketing intervention programmes for HIV/AIDS preventions in Ghana. The study employs both qualitative and quantitative research approaches and a stratified sampling method to achieve the aims and objectives of the study. A total of 487 respondents provided information for both qualitative and quantitative studies. The results reveal among others that implementers of social marketing intervention programmes on HIV/AIDS in Ghana do not utilise behavioural change theories/models in planning their interventions and the main challenges facing implementers include inadequate financing, health system barriers, procurement delays and lack of human resources. The research further found that majority of Ghanaians have seen or heard social marketing interventions on HIV/AIDS, know what they can do to prevent HIV/AIDS new infection, and have seen or heard interventions on HIV/AIDS for a long period of time. However, social marketing intervention programmes designed to change HIV/AIDS related behaviours of Ghanaians have, generally, been ineffective. Therefore, the study recommends that, implementers of social marketing intervention programmes on HIV/AIDS in Ghana should ascertain why most Ghanaians have not adopted HIV/AIDS protective behaviours. This can be done by utilising research findings and application of an integrative behaviour model to design intervention programmes on HIV/AIDS to convert increased awareness and attitude change into behaviour change. The implications are presented in the conclusion.","abstract_has_math":false,"creators":["Tweneboah-Koduah, Ernest Yaw"],"institution":"London Metropolitan University","degree_name":"phd","degree_level":"doctoral","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013","date_published":"2013","updated_at":"2026-07-24T02:54:38Z","subjects":["650 Management & auxiliary services"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.grantnumber","label":"Dc Identifier Grantnumber","values":["N/A"],"render_values":[{"text":"N/A","href":null,"code":true}]}]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.sponsor","label":"Sponsor","values":["London Metropolitan University"]},{"key":"dc:creator","label":"Author","values":["Tweneboah-Koduah, Ernest Yaw"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2013"]},{"key":"dc:date.issued","label":"Date","values":["2013"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Guildhall School of Business and Law (GSBL)","Business School"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["London Metropolitan University"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["https://repository.londonmet.ac.uk/7379/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["doctoral"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["phd"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["650 Management & auxiliary services"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.grantnumber","label":"Dc Identifier Grantnumber","values":["N/A"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://repository.londonmet.ac.uk/7379/1/590113.pdf"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["In Ghana, data on HIV prevalence in the ten regions indicates that, the country has failed to realise a consistent decline of HIV new infections. This has resulted in Government spending huge sums of money on HIV/AIDS-related activities instead of the other productive sectors of the economy. Therefore, the aim of this research sought to understand how theories of behaviour change could be employed to design effective social marketing intervention programmes for HIV/AIDS preventions in Ghana. The study employs both qualitative and quantitative research approaches and a stratified sampling method to achieve the aims and objectives of the study. A total of 487 respondents provided information for both qualitative and quantitative studies. The results reveal among others that implementers of social marketing intervention programmes on HIV/AIDS in Ghana do not utilise behavioural change theories/models in planning their interventions and the main challenges facing implementers include inadequate financing, health system barriers, procurement delays and lack of human resources. The research further found that majority of Ghanaians have seen or heard social marketing interventions on HIV/AIDS, know what they can do to prevent HIV/AIDS new infection, and have seen or heard interventions on HIV/AIDS for a long period of time. However, social marketing intervention programmes designed to change HIV/AIDS related behaviours of Ghanaians have, generally, been ineffective. Therefore, the study recommends that, implementers of social marketing intervention programmes on HIV/AIDS in Ghana should ascertain why most Ghanaians have not adopted HIV/AIDS protective behaviours. This can be done by utilising research findings and application of an integrative behaviour model to design intervention programmes on HIV/AIDS to convert increased awareness and attitude change into behaviour change. The implications are presented in the conclusion."]},{"key":"dc:format","label":"Dc Format","values":["text"]},{"key":"dc:title","label":"Title","values":["The role of behavioural change theory in social marketing interventions on HIV/AIDS in Ghana"]}]}],"canonical_facts":{"dc:contributor.sponsor":["London Metropolitan University"],"dc:creator":["Tweneboah-Koduah, Ernest Yaw"],"dc:date":["2013"],"dc:date.issued":["2013"],"dc:description.abstract":["In Ghana, data on HIV prevalence in the ten regions indicates that, the country has failed to realise a consistent decline of HIV new infections. This has resulted in Government spending huge sums of money on HIV/AIDS-related activities instead of the other productive sectors of the economy. Therefore, the aim of this research sought to understand how theories of behaviour change could be employed to design effective social marketing intervention programmes for HIV/AIDS preventions in Ghana. The study employs both qualitative and quantitative research approaches and a stratified sampling method to achieve the aims and objectives of the study. A total of 487 respondents provided information for both qualitative and quantitative studies. The results reveal among others that implementers of social marketing intervention programmes on HIV/AIDS in Ghana do not utilise behavioural change theories/models in planning their interventions and the main challenges facing implementers include inadequate financing, health system barriers, procurement delays and lack of human resources. The research further found that majority of Ghanaians have seen or heard social marketing interventions on HIV/AIDS, know what they can do to prevent HIV/AIDS new infection, and have seen or heard interventions on HIV/AIDS for a long period of time. However, social marketing intervention programmes designed to change HIV/AIDS related behaviours of Ghanaians have, generally, been ineffective. Therefore, the study recommends that, implementers of social marketing intervention programmes on HIV/AIDS in Ghana should ascertain why most Ghanaians have not adopted HIV/AIDS protective behaviours. This can be done by utilising research findings and application of an integrative behaviour model to design intervention programmes on HIV/AIDS to convert increased awareness and attitude change into behaviour change. The implications are presented in the conclusion."],"dc:format":["text"],"dc:identifier.grantnumber":["N/A"],"dc:identifier.uri":["https://repository.londonmet.ac.uk/7379/1/590113.pdf"],"dc:publisher.department":["Guildhall School of Business and Law (GSBL)","Business School"],"dc:publisher.institution":["London Metropolitan University"],"dc:relation.isreferencedby":["https://repository.londonmet.ac.uk/7379/"],"dc:subject":["650 Management & auxiliary services"],"dc:title":["The role of behavioural change theory in social marketing interventions on HIV/AIDS in Ghana"],"dc:type":["Thesis"],"dc:type.qualificationlevel":["doctoral"],"dc:type.qualificationname":["phd"]},"updated_at":"2026-07-24T02:54:38Z"}