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Lingnan University

The effects of online reviews and promotional messages on product performance : review helpfulness and the power of language

dc:creator BAO, Ziru

thesis:degree_name Doctor of Philosophy (PhD)

Degree

thesis:*

Name thesis:degree_name: Doctor of Philosophy (PhD)
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: BAO, Ziru
Contributors dc:contributor: Prof. CUI Geng
Prof. PENG Ling

Subjects

dc:subject × 11

Rights

dc:rights

Statement dc:rights: The copyright of this thesis is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Language dc:language: en

Identifiers

dc:identifier.*

Repository record dc:identifier: https://commons.ln.edu.hk/otd/153
OAI identifier oai:identifier: oai:commons.ln.edu.hk:otd-1159

Chain of custody

source

Harvested from: Lingnan University
Base URL: commons.ln.edu.hk/do/oai/
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

related terms

citation

BAO, Ziru. The effects of online reviews and promotional messages on product performance : review helpfulness and the power of language. Thesis thesis, https://commons.ln.edu.hk/otd/153

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