To self-enhance or self-verify? How choice difficulty influences product preference for low self-esteem consumer
type: CreativeWork
author: CHAN, Hoi Ching
language: en
keywords: Business
date modified: 2026-07-27T20:06:12Z
provider: Lingnan University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Lingnan University