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Lingnan University

What makes your movies more engaging for backers? A text analysis of Kickstarter projects

dc:creator LIU, Shuman

thesis:degree_name Master of Philosophy (MPHIL)

Degree

thesis:*

Name thesis:degree_name: Master of Philosophy (MPHIL)
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: LIU, Shuman
Contributors dc:contributor: Prof. PENG Ling

Subjects

dc:subject × 1

Marketing

Rights

dc:rights

Statement dc:rights: The copyright of this thesis is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Language dc:language: en

Identifiers

dc:identifier.*

Repository record dc:identifier: https://commons.ln.edu.hk/otd/90
OAI identifier oai:identifier: oai:commons.ln.edu.hk:otd-1090

Chain of custody

source

Harvested from: Lingnan University
Base URL: commons.ln.edu.hk/do/oai/
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

related terms

citation

LIU, Shuman. What makes your movies more engaging for backers? A text analysis of Kickstarter projects. Thesis thesis, https://commons.ln.edu.hk/otd/90

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