Back to results

Lingnan University

Relationship marketing acceptance and marketing effectiveness

Degree

thesis:*
Name thesis:degree_name
Master of Philosophy (MPHIL)
Level thesis:degree_level
Thesis

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • LAU, Heng Wa, Oliver
Contributors dc:contributor
  • Prof. Tsang-sing CHAN
  • Dr. Wei-ping WU

Rights

dc:rights
Statement dc:rights
  • The copyright of this thesis is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Language dc:language
en

Identifiers

dc:identifier.*
Repository record dc:identifier
https://commons.ln.edu.hk/otd/2
OAI identifier oai:identifier
oai:commons.ln.edu.hk:otd-1001

Chain of custody

source
Harvested from
Lingnan University
Base URL
commons.ln.edu.hk/do/oai/
Last updated
2026-07-27
Source record
OAI-PMH GetRecord
related terms
citation

LAU, Heng Wa, Oliver. Relationship marketing acceptance and marketing effectiveness. Thesis thesis, https://commons.ln.edu.hk/otd/2