Back to results

Lingnan University

A pleasant surprise or injury plus insult? : consumers' (dis)satisfaction with recovery strategies for service failure

dc:creator WEI, Muyu

thesis:degree_name Master of Philosophy (MPHIL)

Degree

thesis:*

Name thesis:degree_name: Master of Philosophy (MPHIL)
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: WEI, Muyu
Contributors dc:contributor: Prof. CUI Geng
Dr. LUI Hong-Kwong

Subjects

dc:subject × 1

Marketing

Rights

dc:rights

Statement dc:rights: The copyright of this thesis is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Language dc:language: en

Identifiers

dc:identifier.*

Repository record dc:identifier: https://commons.ln.edu.hk/mkt_etd/14
OAI identifier oai:identifier: oai:commons.ln.edu.hk:mkt_etd-1013

Chain of custody

source

Harvested from: Lingnan University
Base URL: commons.ln.edu.hk/do/oai/
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

related terms

citation

WEI, Muyu. A pleasant surprise or injury plus insult? : consumers' (dis)satisfaction with recovery strategies for service failure. Thesis thesis, https://commons.ln.edu.hk/mkt_etd/14

More from Lingnan University