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Lingnan University

Predicting customer responses to direct marketing : a Bayesian approach

dc:creator CHEN, Wei

thesis:degree_name Master of Philosophy (MPHIL)

Degree

thesis:*

Name thesis:degree_name: Master of Philosophy (MPHIL)
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: CHEN, Wei
Contributors dc:contributor: Prof. Geng CUI
Prof. Tsang-sing CHAN

Subjects

dc:subject × 7

Rights

dc:rights

Statement dc:rights: The copyright of this thesis is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Language dc:language: en

Identifiers

dc:identifier.*

Repository record dc:identifier: https://commons.ln.edu.hk/mkt_etd/11
OAI identifier oai:identifier: oai:commons.ln.edu.hk:mkt_etd-1010

Chain of custody

source

Harvested from: Lingnan University
Base URL: commons.ln.edu.hk/do/oai/
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

related terms

citation

CHEN, Wei. Predicting customer responses to direct marketing : a Bayesian approach. Thesis thesis, https://commons.ln.edu.hk/mkt_etd/11

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