Modelo para la mejora del servicio de atención al cliente mediante la teoría de colas: caso de estudio de una agencia bancaria

This article analyses waiting lines at a bank branch where customers described long queues and waiting time (8,539 minutes on average) as the main problem with the bank's service. For research purposes, we modeled a system, based on queueing theory, in Arena software (16.1 Student Version) to identify possible improvements to customer service. The waiting line simulation considered resources, waiting times, time between arrivals, and entities involved. We gathered data using an explanatory and descriptive quantitative approach. The proposed model offered positive results, such as a 52,61 % reduction in queue time. The model also allowed us to identify different factors affecting queue time, such as customers who do not finish the process and leave because they did not comply with all the requirements for a given service. The proposed improvement also helps to reduce the number of people who withdraw from the process from 14,52 % to 4,032 %. Different variables that determine poor customer service reviews despite shorter waiting time limits the results obtained.

Name thesis:degree_name

Ingeniero Industrial

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Ingeniería Industrial

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2024

Authors dc:creator

• Leon Lazo, Leticia Siu Leng
• Vivanco Vivanco, Lorena Paola

Advisor dc:contributor.advisor

• Quiroz Flores, Juan Carlos

• Servicio al cliente
• Bancos
• Teoría de colas
• Customer services
• Banks and banking
• Queuing theory

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/20337

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/20337