{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/19797"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/19797","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"El rol del canal Movistar Música en la promoción de los artistas indie limeños (2016-2020)","abstract":"Between the years 2016-2020, Movistar made its Movistar Música platform available to disseminate and promote the work of national indie artists with great potential. Today that this type of programs and promotion strategies seem to have opted for digital platforms, it is interesting to know what contribution it made to the musical scene and its main protagonists. This study of a mixed nature concludes that the diffusion and efforts of the channel through different programs did not have an impact on the connection with the mass public, since its interests were oriented to a quite specific and limited sector of the population. Despite this, the artists consider it important to have had a space on this platform due to the prestige and value it gave their proposals. For Movistar it was more important to retain the target audience of its offer through and the indie scene of the moment more than fulfilled that function.","abstract_html":"Between the years 2016-2020, Movistar made its Movistar Música platform available to disseminate and promote the work of national indie artists with great potential. Today that this type of programs and promotion strategies seem to have opted for digital platforms, it is interesting to know what contribution it made to the musical scene and its main protagonists. This study of a mixed nature concludes that the diffusion and efforts of the channel through different programs did not have an impact on the connection with the mass public, since its interests were oriented to a quite specific and limited sector of the population. Despite this, the artists consider it important to have had a space on this platform due to the prestige and value it gave their proposals. For Movistar it was more important to retain the target audience of its offer through and the indie scene of the moment more than fulfilled that function.","abstract_has_math":false,"creators":["Castillo Rau, Gerardo Saul"],"institution":"Universidad de Lima","degree_name":"Licenciado en Comunicación","degree_level":"Título Profesional","degree_discipline":"Comunicación","degree_department":null,"school":null,"contributors":[],"advisors":["Cappello Flores, Giancarlo"],"committee_chairs":[],"committee_members":[],"year":2023,"date_issued":"2023","date_published":"2023","updated_at":"2026-07-24T02:50:18Z","subjects":["Música e Internet","Música popular","Medios digitales","Music and the Internet","Popular music","Digital media"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess"],"rights_urls":["https://creativecommons.org/licenses/by-nc-sa/4.0/"],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/20.500.12724/19797","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Cappello Flores, Giancarlo"]},{"key":"dc:creator","label":"Author","values":["Castillo Rau, Gerardo Saul"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2024-01-26T16:40:21Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2024-01-26T16:40:21Z"]},{"key":"dc:date.issued","label":"Date","values":["2023"]},{"key":"dc:publisher","label":"Institution","values":["Universidad de Lima"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/bachelorThesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Comunicación"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Título Profesional"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Licenciado en Comunicación"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Universidad de Lima. 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Today that this type of programs and promotion strategies seem to have opted for digital platforms, it is interesting to know what contribution it made to the musical scene and its main protagonists. This study of a mixed nature concludes that the diffusion and efforts of the channel through different programs did not have an impact on the connection with the mass public, since its interests were oriented to a quite specific and limited sector of the population. Despite this, the artists consider it important to have had a space on this platform due to the prestige and value it gave their proposals. For Movistar it was more important to retain the target audience of its offer through and the indie scene of the moment more than fulfilled that function.","Entre los años 2016 y 2020, Movistar creó la plataforma Movistar Música para difundir y alentar el trabajo de artistas indie nacionales con gran potencial. Hoy, este tipo de programas y estrategias de promoción parecen haber optado por las plataformas digitales, por lo que resulta de interés conocer cuál fue el aporte que Movistar Música dejó en la movida musical y sus principales protagonistas. Este estudio, de carácter mixto, concluye que la difusión y los esfuerzos del canal a través de distintos programas no repercutió en la conexión con el público masivo, ya que sus intereses se orientaban a un sector de la población bastante específico y limitado. A pesar de ello, los artistas consideran importante haber contado con un espacio en esta plataforma por el prestigio y valoración que brindó a sus propuestas. Para Movistar fue más importante fidelizar al público objetivo de su oferta y la movida indie del momento cumplió con creces esa función."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["El rol del canal Movistar Música en la promoción de los artistas indie limeños (2016-2020)"]}]}],"canonical_facts":{"dc:contributor.advisor":["Cappello Flores, Giancarlo"],"dc:creator":["Castillo Rau, Gerardo Saul"],"dc:date.accessioned":["2024-01-26T16:40:21Z"],"dc:date.available":["2024-01-26T16:40:21Z"],"dc:date.issued":["2023"],"dc:description.abstract":["Between the years 2016-2020, Movistar made its Movistar Música platform available to disseminate and promote the work of national indie artists with great potential. Today that this type of programs and promotion strategies seem to have opted for digital platforms, it is interesting to know what contribution it made to the musical scene and its main protagonists. This study of a mixed nature concludes that the diffusion and efforts of the channel through different programs did not have an impact on the connection with the mass public, since its interests were oriented to a quite specific and limited sector of the population. Despite this, the artists consider it important to have had a space on this platform due to the prestige and value it gave their proposals. For Movistar it was more important to retain the target audience of its offer through and the indie scene of the moment more than fulfilled that function.","Entre los años 2016 y 2020, Movistar creó la plataforma Movistar Música para difundir y alentar el trabajo de artistas indie nacionales con gran potencial. Hoy, este tipo de programas y estrategias de promoción parecen haber optado por las plataformas digitales, por lo que resulta de interés conocer cuál fue el aporte que Movistar Música dejó en la movida musical y sus principales protagonistas. Este estudio, de carácter mixto, concluye que la difusión y los esfuerzos del canal a través de distintos programas no repercutió en la conexión con el público masivo, ya que sus intereses se orientaban a un sector de la población bastante específico y limitado. A pesar de ello, los artistas consideran importante haber contado con un espacio en esta plataforma por el prestigio y valoración que brindó a sus propuestas. Para Movistar fue más importante fidelizar al público objetivo de su oferta y la movida indie del momento cumplió con creces esa función."],"dc:format":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/20.500.12724/19797"],"dc:language.iso":["spa"],"dc:publisher":["Universidad de Lima"],"dc:rights":["info:eu-repo/semantics/openAccess"],"dc:rights.uri":["https://creativecommons.org/licenses/by-nc-sa/4.0/"],"dc:source":["Repositorio Institucional - Ulima","Universidad de Lima"],"dc:subject":["Música e Internet","Música popular","Medios digitales","Music and the Internet","Popular music","Digital media"],"dc:title":["El rol del canal Movistar Música en la promoción de los artistas indie limeños (2016-2020)"],"dc:type":["info:eu-repo/semantics/bachelorThesis"],"thesis:degree_discipline":["Comunicación"],"thesis:degree_level":["Título Profesional"],"thesis:degree_name":["Licenciado en Comunicación"],"thesis:institution_name":["Universidad de Lima. Facultad de Comunicación."]},"updated_at":"2026-07-24T02:50:18Z"}