Lanzamiento, rebranding y escalamiento de la marca Keep a Cup
type: CreativeWork
description: Keep a Cup is a menstrual cup sales company established under the RUS regime in 2016. The company started without an identity and adapted the name of the import brand. The first appearance of the brand was through retail platforms such as Linio and Facebook's MarketPlace. At the beginning of 2021 E commerce experimented a substantial rise due to covid restrictions. Electronic commerce grew in the country by 50%, moving US $ 6,000 million." (2021). In this context we decided to relaunch the brand, this time with another name; "Keep a Cup". Our goal is to provide intimate care at an affordable price. Nowadays we sell directly through our social media accounts Facebook and Instagram. This paper is an account of its launch process, rebrand and scaling phase. We present the data of our social media campaign (Instagram and Facebook) that has the goal to engage and enlarge our digital community. We believe that this objective could represent an increase in revenues. Finally, we have recolected the lessons of all our process for your kind consideration.
abstract: Keep a Cup is a menstrual cup sales company established under the RUS regime in 2016. The company started without an identity and adapted the name of the import brand. The first appearance of the brand was through retail platforms such as Linio and Facebook's MarketPlace. At the beginning of 2021 E commerce experimented a substantial rise due to covid restrictions. Electronic commerce grew in the country by 50%, moving US $ 6,000 million." (2021). In this context we decided to relaunch the brand, this time with another name; "Keep a Cup". Our goal is to provide intimate care at an affordable price. Nowadays we sell directly through our social media accounts Facebook and Instagram. This paper is an account of its launch process, rebrand and scaling phase. We present the data of our social media campaign (Instagram and Facebook) that has the goal to engage and enlarge our digital community. We believe that this objective could represent an increase in revenues. Finally, we have recolected the lessons of all our process for your kind consideration.
author: Droulez Saenz, Astrid Illary
language: spa
keywords: Marcas comerciales, Branding (Marketing), Trademarks
license: https://creativecommons.org/licenses/by-nc-sa/4.0/
date published: 2023
date modified: 2026-07-24T02:50:27Z
provider: Universidad de Lima
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Universidad de Lima

PropertyValue
property ID: Handle
value: https://hdl.handle.net/20.500.12724/19132