Análisis de la situación actual del e-commerce de los supermercados que afecta la experiencia de compra del consumidor en Lima Metropolitana

The following study aims to: Establish the current situation of e-commerce in supermarkets and the strategies to follow for its development that affect the consumer shopping experience of Metropolitan Lima. The methodological design of the research was based on a qualitative, descriptive approach. For its part, the sample was made up through probabilistic convenience sampling, being established by 385 people from Metropolitan Lima. The data collection instrument of a survey containing elements that identify the research variable, the statistical techniques for the processing of The information was based on the statistical analysis of the information through the SPSS v.25 program, presenting the results through frequency tables for better understanding. The main findings of this research corroborate that: Regarding how the current situation of e-commerce in supermarkets affects the shopping experience of consumers in Metropolitan Lima, 45.7% of those surveyed indicated that the current situation greatly affects their shopping experience. purchase and 29.6% indicated that it affects their shopping experience too much. Therefore, the current situation due to the pandemic has determined that they use the e-commerce of supermarkets to purchase their product, thus avoiding the spread of the virus and contagion for themselves and their families. In the same way, this correlation was demonstrated by applying the Pearson correlation statistic where a very high positive influence was obtained, since its value r = 0.948, which shows that the current situation of e-commerce in supermarkets affects the experience of purchase of the consumers of Metropolitan Lima.

Name thesis:degree_name

Licenciado en Administración

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Administración

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2022

Author dc:creator

• Torres León, Milagros Stefania

Advisor dc:contributor.advisor

• Huaynate Mato, Edwin David

• Comercio electrónico
• Comportamiento del consumidor
• Supermercados
• Electronic commerce
• Consumer behavior
• Supermarkets
• Lima (Perú)

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/17426

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/17426