Proceso de creación de la productora de marketing y proyectos audiovisuales B1 Visuals

This document describes the formation of B1 Visuals, a digital production company for marketing and audiovisual projects that began as an entrepreneurship and that, little by little, took shape during the pandemic that brought with it the appearance of Covid-19. B1 Visuals became the strategic ally of nationally recognized brands, singers and artists. Its purpose is to encourage those who have a business idea to start it. In addition, it seeks to remind them that when something is done with passion and soul, there is little chance of it going wrong. The production company has gone through a series of changes and evolutions that led it to position itself within the field and to be the favorite of many brands that began to emerge in the midst of a health crisis. Two of the most significant impacts on B1 Visuals were the change of name and partners. However, the production company managed to successfully go through this transition process to consolidate itself as a much more experienced, solid and vigorous business. Currently, it continues to offer its clients quality and solid work.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2022

Author dc:creator

• Chang Arrunategui, Arlyn Lisette Lorena

Advisor dc:contributor.advisor

• Potestá Zapata, Orazio Marcelo

• Advertising agencies
• Agencias de publicidad

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/17241

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/17241