{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/14706"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/14706","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Rediseño de la identidad visual de Rustica","abstract":"El presente trabajo desarrolla una investigación acerca de Rustica, enfocado exclusivamente en la gestión visual de la marca, proponiendo un rebranding a consecuencia de las diversas y constantes modificaciones que ha venido sufriendo la marca. El principal propósito es unificar y alinear la identidad visual de Rustica en todos sus canales de comunicación, llevando a cabo un rediseño de logo, manual de marca, línea gráfica y diversos tipos de contenidos generados tanto para canales online y offline. 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Focusing on a brand concept based on the consumer experience: sharing, celebrating and enjoying."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["Rediseño de la identidad visual de Rustica"]}]}],"canonical_facts":{"dc:creator":["Guevara-Salvatierra, Rita Gabriela"],"dc:date.accessioned":["2021-12-14T15:57:33Z"],"dc:date.available":["2021-12-14T15:57:33Z"],"dc:date.issued":["2021"],"dc:description.abstract":["El presente trabajo desarrolla una investigación acerca de Rustica, enfocado exclusivamente en la gestión visual de la marca, proponiendo un rebranding a consecuencia de las diversas y constantes modificaciones que ha venido sufriendo la marca. 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