Plan de marketing de comercialización de escritorios de cartón

On this paper, the business plan for cardboard desk in Lima Metropolitana will be presented as a product that is currently not found in our country. We will seek to show the viability of this innovative product, as well as the evaluation of the current furniture market in the country. The desk will be made from recycled cardboard and sold through an own e-commerce platform, seeking to obtain a WIN WIN WIN since we will have social impact strategies such as the use of recycled products and alliances with suppliers. The target audience for the product are young adults residing in Metropolitan Lima, who seek to optimize the spaces in their home and have a high sensitivity for the environment.

Name thesis:degree_name

Bachiller en Marketing

Level thesis:degree_level

Bachiller

Discipline thesis:degree_discipline

Marketing

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2021

Authors dc:creator

• Alcoser Kok, Sebastián Stéfano
• Casalino Piñeiro, Mariana del Carmen

• Marketing plan
• Cardboard furniture
• Electronic commerce
• Plan de marketing
• Muebles de cartón
• Comercio electrónico

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/13876

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/13876