{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/12185"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/12185","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Campaña: La envidia es buena","abstract":"El presente es un trabajo para obtener la titulación en comunicación con especialidad en marketing y publicidad. En este abordaremos el tema de una campaña para cambiar los comportamientos de envidia en El Perú, a través de estrategias de marketing y publicidad. Se está planteando usar una estrategia, sobre todo, digital, con apoyo de medios ATL.","abstract_html":"El presente es un trabajo para obtener la titulación en comunicación con especialidad en marketing y publicidad. 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