{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/12153"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/12153","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Campaña integral de comunicación de Vale un Perú para cambiar el comportamiento sobre la envidia","abstract":"Este trabajo tiene como fin desarrollar una campaña de comunicación integral para la organización sin fines de lucro Vale Un Perú. El objetivo principal de esta campaña es comunicar los beneficios de no ser envidiosos y así motivar al público a cambiar de comportamiento respecto a la envidia.","abstract_html":"Este trabajo tiene como fin desarrollar una campaña de comunicación integral para la organización sin fines de lucro Vale Un Perú. El objetivo principal de esta campaña es comunicar los beneficios de no ser envidiosos y así motivar al público a cambiar de comportamiento respecto a la envidia.","abstract_has_math":false,"creators":["Guevara Rodriguez, Ana Paula","Silva Pacora, Maria Fernanda"],"institution":"Universidad de Lima","degree_name":"Licenciado en Comunicación","degree_level":"Título Profesional","degree_discipline":"Comunicación","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2020,"date_issued":"2020","date_published":"2020","updated_at":"2026-07-24T02:49:41Z","subjects":["Emociones y sentimientos","Comunicación en educación","Envy","Emotions and feelings","Communication in education","Envidia"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess"],"rights_urls":["https://creativecommons.org/licenses/by-nc-sa/4.0/"],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/20.500.12724/12153","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Guevara Rodriguez, Ana Paula","Silva Pacora, Maria Fernanda"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2020-12-16T21:48:35Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2020-12-16T21:48:35Z"]},{"key":"dc:date.issued","label":"Date","values":["2020"]},{"key":"dc:publisher","label":"Institution","values":["Universidad de Lima"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/bachelorThesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Comunicación"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Título Profesional"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Licenciado en Comunicación"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Universidad de Lima. Facultad de Comunicación."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Emociones y sentimientos","Comunicación en educación","Envy","Emotions and feelings","Communication in education","Envidia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["spa"]},{"key":"dc:rights","label":"Dc Rights","values":["info:eu-repo/semantics/openAccess"]},{"key":"dc:rights.uri","label":"Rights URI","values":["https://creativecommons.org/licenses/by-nc-sa/4.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/20.500.12724/12153"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Este trabajo tiene como fin desarrollar una campaña de comunicación integral para la organización sin fines de lucro Vale Un Perú. El objetivo principal de esta campaña es comunicar los beneficios de no ser envidiosos y así motivar al público a cambiar de comportamiento respecto a la envidia.","The objective of this project is to develop a communication campaign for the non-profit organization Vale Un Perú. The main objective of this campaign is to motivate the target to change their behavior towards envy and communicate the benefits of not being envious."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["Campaña integral de comunicación de Vale un Perú para cambiar el comportamiento sobre la envidia"]}]}],"canonical_facts":{"dc:creator":["Guevara Rodriguez, Ana Paula","Silva Pacora, Maria Fernanda"],"dc:date.accessioned":["2020-12-16T21:48:35Z"],"dc:date.available":["2020-12-16T21:48:35Z"],"dc:date.issued":["2020"],"dc:description.abstract":["Este trabajo tiene como fin desarrollar una campaña de comunicación integral para la organización sin fines de lucro Vale Un Perú. El objetivo principal de esta campaña es comunicar los beneficios de no ser envidiosos y así motivar al público a cambiar de comportamiento respecto a la envidia.","The objective of this project is to develop a communication campaign for the non-profit organization Vale Un Perú. The main objective of this campaign is to motivate the target to change their behavior towards envy and communicate the benefits of not being envious."],"dc:format":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/20.500.12724/12153"],"dc:language.iso":["spa"],"dc:publisher":["Universidad de Lima"],"dc:rights":["info:eu-repo/semantics/openAccess"],"dc:rights.uri":["https://creativecommons.org/licenses/by-nc-sa/4.0/"],"dc:source":["Repositorio Institucional - Ulima","Universidad de Lima"],"dc:subject":["Emociones y sentimientos","Comunicación en educación","Envy","Emotions and feelings","Communication in education","Envidia"],"dc:title":["Campaña integral de comunicación de Vale un Perú para cambiar el comportamiento sobre la envidia"],"dc:type":["info:eu-repo/semantics/bachelorThesis"],"thesis:degree_discipline":["Comunicación"],"thesis:degree_level":["Título Profesional"],"thesis:degree_name":["Licenciado en Comunicación"],"thesis:institution_name":["Universidad de Lima. Facultad de Comunicación."]},"updated_at":"2026-07-24T02:49:41Z"}