Mejora integral en la empresa Autorel S.R.L.
In the following investigation the company Autorel SRL, which is dedicated to the development of engineering solutions for the conditioning of environments and food preservation, will be analyzed. The main goal is to determine the strategic guidelines that will allow the company to close the gaps between the current situation and the objective revenue and business model. First, a diagnosis of the company will be made, in order to achieve a comprehensive understanding of its situation and the market in which it operates. The internal analysis will consist of the portfolio of products and services, the target market, business approach and value proposition, business model, financial situation, core macroprocesses, supply chain and management of the human talent. The external analysis will consist of the environment in which the company operates, analysis of competitive forces, and analysis of customer purchasing behavior. Next, we will determine the aspirations of the company for the upcoming years, defining the future sales level, EBITDA, business model and go-to-market strategy. Finally, we will analyze the gaps between the current situation and the objective, determining the action plan and the resources that will be needed to achieve the proposed goal.
Strategic planning, Service enterprises, Planeamiento estratégico, Empresas de servicios
Networked Digital Library of Theses and Dissertations