Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion

The analysis of the company and market has been made out of different sources of information, such as the Harvard Business School’s case entitled “Fast Retailing Group” (713 – S21), prepared by Hirotaka Takeuchi, which was provided from the Universidad de Lima. Other sources were also employed such as current information published on Fast Retailing’s web site, business related articles and news from digital sources, and information from books about business administration concepts.

Name thesis:degree_name

Licenciado en Administración

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Administración

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2018

Author dc:creator

• Taboada Dusek, Gabriela Stephanie

• Strategic planning
• Clothing trade
• Retail trade
• Planeamiento estratégico
• Industria de la confección
• Comercio al por menor

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

DOI

http://doi.org/10.26439/ulima.tesis/10653

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/10653