{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/10057"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/10057","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Campaña de comunicación integral para el lanzamiento del complejo habitacional Villa de Atletas","abstract":"This project aims to develop a communicational proposal for the next brand launch of ‘Villa de Atletas’, a housing complex in Villa el Salvador, for young adults and adults, men and women, from 31 to 59 years of age NSE C and D residing, mainly, in the south of Lima, married or living, with or without children with an interest in settle down with the purchase of a property through some type of financing at the beginning of the year 2020.","abstract_html":"This project aims to develop a communicational proposal for the next brand launch of ‘Villa de Atletas’, a housing complex in Villa el Salvador, for young adults and adults, men and women, from 31 to 59 years of age NSE C and D residing, mainly, in the south of Lima, married or living, with or without children with an interest in settle down with the purchase of a property through some type of financing at the beginning of the year 2020.","abstract_has_math":false,"creators":["Castañeda Nuñez, Ana Gabriela"],"institution":"Universidad de Lima","degree_name":"Licenciado en Comunicación","degree_level":"Título Profesional","degree_discipline":"Comunicación","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2019,"date_issued":"2019","date_published":"2019","updated_at":"2026-07-24T02:49:41Z","subjects":["Marketing strategies","Housing","Sales","Viviendas","Estrategias de marketing","Compraventa"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess"],"rights_urls":["https://creativecommons.org/licenses/by-nc-sa/4.0/"],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/20.500.12724/10057","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Castañeda Nuñez, Ana Gabriela"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2020-01-10T17:49:24Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2020-01-10T17:49:24Z"]},{"key":"dc:date.issued","label":"Date","values":["2019"]},{"key":"dc:publisher","label":"Institution","values":["Universidad de Lima"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/bachelorThesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Comunicación"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Título Profesional"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Licenciado en Comunicación"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Universidad de Lima. 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