{"id":{"repo_id":"ku","oai_identifier":"oai:kuscholarworks.ku.edu:1808/37369"},"canonical_url":"https://search.dev.ndltd.org/etd/ku/oai:kuscholarworks.ku.edu:1808/37369","repository":{"repo_id":"ku","name":"University of Kansas","base_url":"https://kuscholarworks.ku.edu/server/oai/request"},"display":{"title":"WHEN I BELIEVE, I AM BIASED: TWO ESSAYS ON WHEN AND HOW CONSUMER BELIEFS LEAD TO JUDGMENT BIAS","abstract":"In two essays, this dissertation examines how religious beliefs and belief-in-fate affect consumers’ hope for advertised benefits. Further, the downstream effect of hope on judgment of advertisement credibility is investigated. Essay 1 studies the impact of degree of religiosity and priming religious concepts on hope for advertised benefits. The downstream consequences of hope on perceived ad credibility and its impact on consumers’ purchasing intentions are demonstrated. Essay 2 studies the effects of different levels of belief-in-fate on hope for advertised benefits and its implications for consumers’ perceived ad credibility. Conceptualization and results contribute to the investigations of antecedents and consequences of hope emotion and to the theorization of hope as a compensatory emotion.","abstract_html":"In two essays, this dissertation examines how religious beliefs and belief-in-fate affect consumers’ hope for advertised benefits. Further, the downstream effect of hope on judgment of advertisement credibility is investigated. Essay 1 studies the impact of degree of religiosity and priming religious concepts on hope for advertised benefits. The downstream consequences of hope on perceived ad credibility and its impact on consumers’ purchasing intentions are demonstrated. Essay 2 studies the effects of different levels of belief-in-fate on hope for advertised benefits and its implications for consumers’ perceived ad credibility. Conceptualization and results contribute to the investigations of antecedents and consequences of hope emotion and to the theorization of hope as a compensatory emotion.","abstract_has_math":false,"creators":["Sarofim, Samer Nabil"],"institution":"University of Kansas","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Singh, Surendra","Chatterjee, Promothesh"],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-01-01","date_published":"2016-01-01","updated_at":"2026-07-24T02:46:52Z","subjects":["Marketing"],"languages":["en"],"rights":["Copyright held by the author."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["http://dissertations.umi.com/ku:15059"],"render_values":[{"text":"http://dissertations.umi.com/ku:15059","href":"http://dissertations.umi.com/ku:15059","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/1808/37369","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Singh, Surendra","Chatterjee, Promothesh"]},{"key":"dc:creator","label":"Author","values":["Sarofim, Samer Nabil"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2026-04-14T20:04:26Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2026-04-14T20:04:26Z"]},{"key":"dc:date.issued","label":"Date","values":["2016-01-01"]},{"key":"dc:publisher","label":"Institution","values":["University of Kansas"]},{"key":"dc:type","label":"Dc Type","values":["Dissertation"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Marketing"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright held by the author."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["http://dissertations.umi.com/ku:15059"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/1808/37369"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["In two essays, this dissertation examines how religious beliefs and belief-in-fate affect consumers’ hope for advertised benefits. Further, the downstream effect of hope on judgment of advertisement credibility is investigated. Essay 1 studies the impact of degree of religiosity and priming religious concepts on hope for advertised benefits. The downstream consequences of hope on perceived ad credibility and its impact on consumers’ purchasing intentions are demonstrated. Essay 2 studies the effects of different levels of belief-in-fate on hope for advertised benefits and its implications for consumers’ perceived ad credibility. Conceptualization and results contribute to the investigations of antecedents and consequences of hope emotion and to the theorization of hope as a compensatory emotion."]},{"key":"dc:title","label":"Title","values":["WHEN I BELIEVE, I AM BIASED: TWO ESSAYS ON WHEN AND HOW CONSUMER BELIEFS LEAD TO JUDGMENT BIAS"]}]}],"canonical_facts":{"dc:contributor.advisor":["Singh, Surendra","Chatterjee, Promothesh"],"dc:creator":["Sarofim, Samer Nabil"],"dc:date.accessioned":["2026-04-14T20:04:26Z"],"dc:date.available":["2026-04-14T20:04:26Z"],"dc:date.issued":["2016-01-01"],"dc:description.abstract":["In two essays, this dissertation examines how religious beliefs and belief-in-fate affect consumers’ hope for advertised benefits. Further, the downstream effect of hope on judgment of advertisement credibility is investigated. Essay 1 studies the impact of degree of religiosity and priming religious concepts on hope for advertised benefits. The downstream consequences of hope on perceived ad credibility and its impact on consumers’ purchasing intentions are demonstrated. Essay 2 studies the effects of different levels of belief-in-fate on hope for advertised benefits and its implications for consumers’ perceived ad credibility. Conceptualization and results contribute to the investigations of antecedents and consequences of hope emotion and to the theorization of hope as a compensatory emotion."],"dc:identifier.other":["http://dissertations.umi.com/ku:15059"],"dc:identifier.uri":["https://hdl.handle.net/1808/37369"],"dc:language.iso":["en"],"dc:publisher":["University of Kansas"],"dc:rights":["Copyright held by the author."],"dc:subject":["Marketing"],"dc:title":["WHEN I BELIEVE, I AM BIASED: TWO ESSAYS ON WHEN AND HOW CONSUMER BELIEFS LEAD TO JUDGMENT BIAS"],"dc:type":["Dissertation"]},"updated_at":"2026-07-24T02:46:52Z"}