{"id":{"repo_id":"ku","oai_identifier":"oai:kuscholarworks.ku.edu:1808/36966"},"canonical_url":"https://search.dev.ndltd.org/etd/ku/oai:kuscholarworks.ku.edu:1808/36966","repository":{"repo_id":"ku","name":"University of Kansas","base_url":"https://kuscholarworks.ku.edu/server/oai/request"},"display":{"title":"Marketing Analysis and Strategic Recommendations","abstract":"Prepared for a client and to fulfill the requirements for the University of Kansas' graduate program in marketing communications, this analysis examines the client, its marketing strategies, and its position in the nonprofit sector and provides strategic marketing recommendations based on the findings. It begins with an internal review of the organization, its services, and communications. Then, the external review explores the nonprofit market in which the client competes and the constituents on which the client relies. 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