Perceptions of diversity management and organizational attractiveness: Exploring the effects of gender, ethnicity, and type of recruitment advertisement

This study examined the effects of gender, ethnicity, and the type of organizational recruitment advertisements on college students' (N = 357) evaluations of organizational attractiveness and diversity management. Participants were randomly assigned two different types of organizational recruitment advertisement: one contained a Diversity Management/Affirmative Action statement; the other did not have such statement. Participants then answered questions that measured organizational diversity management. Analysis of Variance was conducted to test the two research hypotheses. Supporting Hypothesis 1, results indicated that women and minority members endorsed diversity management more than men and European Americans did respectively. In addition, results indicated that participants were more attracted to the organization if the Diversity Management/Affirmative Action statement was included in its job advertisement. Results were discussed in the context of the organizational attractiveness literature and organizational identification.

Grantor dc:publisher

University of Kansas

Year dc:date.issued

2007

Author dc:creator

• Villamil, Astrid M.

• Social sciences
• Language, literature and linguistics

Statement dc:rights

• This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.

Handle dc:identifier.uri

http://hdl.handle.net/1808/32128

OAI identifier oai:identifier

oai:kuscholarworks.ku.edu:1808/32128