Digital Storytelling in Higher Education: An Analysis of Production Practices
type: CreativeWork
description: With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement?
abstract: With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement?
author: Lowney, Meagan
keywords: digital storytelling, video, communication, research, higher education, audience engagement, Creative Writing
date published: 2022-04-28T07:00:00Z
date modified: 2026-07-24T02:43:51Z
provider: Kennesaw State University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Kennesaw State University