With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement?
","abstract_html":"<p>With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement? </p>","abstract_has_math":false,"creators":["Lowney, Meagan"],"institution":null,"degree_name":"Master of Arts in Professional Writing (MAPW)","degree_level":"Capstone","degree_discipline":"English","degree_department":null,"school":null,"contributors":["Dr. Lara Smith-Sitton","Dr. Erin Bahl"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2022,"date_issued":"2022-04-28T07:00:00Z","date_published":"2022-04-28T07:00:00Z","updated_at":"2026-07-24T02:43:51Z","subjects":["digital storytelling","video","communication","research","higher education","audience engagement","Creative Writing"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.kennesaw.edu/mapw_etd/107","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Dr. Lara Smith-Sitton","Dr. Erin Bahl"]},{"key":"dc:creator","label":"Author","values":["Lowney, Meagan"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2022-04-28T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["English"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Capstone"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in Professional Writing (MAPW)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["digital storytelling","video","communication","research","higher education","audience engagement","Creative Writing"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.kennesaw.edu/mapw_etd/107"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement?
"]},{"key":"dc:title","label":"Title","values":["Digital Storytelling in Higher Education: An Analysis of Production Practices"]}]}],"canonical_facts":{"dc:contributor":["Dr. Lara Smith-Sitton","Dr. Erin Bahl"],"dc:creator":["Lowney, Meagan"],"dc:date.available":["2022-04-28T07:00:00Z"],"dc:description.abstract":["With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement?
"],"dc:identifier":["https://digitalcommons.kennesaw.edu/mapw_etd/107"],"dc:subject":["digital storytelling","video","communication","research","higher education","audience engagement","Creative Writing"],"dc:title":["Digital Storytelling in Higher Education: An Analysis of Production Practices"],"thesis:degree_discipline":["English"],"thesis:degree_level":["Capstone"],"thesis:degree_name":["Master of Arts in Professional Writing (MAPW)"]},"updated_at":"2026-07-24T02:43:51Z"}