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Kennesaw State University

Ballot Readability and Plain Language

Abstract

dc:description.abstract

<p>The goal of this study was to examine the effect that readability and plain language had on voters' responses to Georgia's five legislatively-referred constitutional amendments (LRCA) in the November 2018 election. This study sought to answer the following questions regarding ballot readability and plain language:</p> <ol> <li>Do voters distinguish the difference between traditionally composed ballots and plain language ballots?</li> <li>Do voters have a preference between conventional worded ballots and reworded ballot language that improved readability?</li> </ol> <p>Given that partisan lawyers and lobbyists write many state ballot questions, there may be tendencies to compose legislatively-referred constitutional amendments in confusing and unclear language designed to increase the likelihood of passage. Simplification of the language, wording, and clarity of legislatively-referred constitutional amendments may have the opposite effect of facilitating a "no" vote on these amendments.</p>

Degree

thesis:*
Name thesis:degree_name
Master of Arts in Professional Writing (MAPW)
Level thesis:degree_level
Capstone
Discipline thesis:degree_discipline
English
Year dc:date.available
2019

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Poole, Roger
Contributors dc:contributor
  • Dr. Sergio Figueiredo
  • Dr. Erin Bahl

Subjects

dc:subject × 6

Identifiers

dc:identifier.*
Repository record dc:identifier
https://digitalcommons.kennesaw.edu/mapw_etd/61
OAI identifier oai:identifier
oai:digitalcommons.kennesaw.edu:mapw_etd-1066

Chain of custody

source
Harvested from
Kennesaw State University
Base URL
digitalcommons.kennesaw.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Poole, Roger. Ballot Readability and Plain Language. Capstone thesis, 2019. https://digitalcommons.kennesaw.edu/mapw_etd/61