Creating Effective Style Documents: A Practicum in Trade Publication

<p>It is no secret that the field of publication thrives on collaboration: among publishers, editorial and production team members, designers, marketing and publicity staff, sales representatives and promoters, authors, illustrators, reviewers, and, of course, readers. However, an equally important yet less-explored relationship exists within this industry, between publishing staff and a text itself. As such, despite this crucial connection, the technical means by which the final product is created may also be overlooked.</p> <p>This practicum examines these technical resources: style guides/sheets (especially for house style), their creation, and their usage in publishing, specifically how they pertain to sales material. Also guiding the exploration are discussions with Peachtree Publishers Ltd, an Atlanta-based publishing house of children’s and young adult literature, about generating the aforementioned documents. The finished product—the first official style sheet for the company’s sales catalogs—applies this information. The research and subsequent project attempt to facilitate tasks at Peachtree Publishers and, in the grander scheme of things, to shed light on the behind-the-scenes process of effectively creating and maintaining a truly valuable but often underestimated tool in editing.</p>

Name thesis:degree_name

Master of Arts in Professional Writing (MAPW)

Level thesis:degree_level

Capstone

Discipline thesis:degree_discipline

English

Year dc:date.available

2017

Author dc:creator

• Tardio, Kristen

Contributors dc:contributor

• Dr. Chris Palmer
• Dr. Lara Smith-Sitton

• style
• Peachtree Publishers
• children’s publishing
• trade publication
• editing
• catalog
• Publishing
• Technical and Professional Writing

Repository record dc:identifier

https://digitalcommons.kennesaw.edu/mapw_etd/30

OAI identifier oai:identifier

oai:digitalcommons.kennesaw.edu:mapw_etd-1032