To maintain a competitive advantage, many universities have expanded their online course offerings, and college faculty members are vital to the design, development, and delivery of online instruction (Allen & Seaman, 2007; Mitchell & Geva-May, 2009; Tabata & Johnsrud, 2008). In this study, a mixed-method approach is used to investigate faculty’s perceptions about teaching online at one university. Understanding the factors that motivate and impede faculty to teach online provided the knowledge to plan future strategies to increase faculty participation with this instructional medium.
At a large suburban university in the Southeastern United States, 363 faculty members were surveyed and 14 faculty members were interviewed using the frameworks of Innovation Diffusion Theory (Rogers, 2003) and the theory of self-efficacy (Bandura, 1986). The findings showed flexibility and convenience were the primary motivators for teaching online, as well as, the ability to reach a wide range of diverse learners. However, the findings were inconclusive concerning the role of extra financial compensation as a motivating factor. The large amount of time and effort needed to teach online, concerns about academic integrity, intellectual property rights, and tenure and promotion concerns proved to be the major obstacles for adopting online instruction. Additionally, the faculty had a negative opinion about the quality of online instruction.
In this study, future plans to stimulate more online teaching were discussed; moreover, these findings are beneficial to guide colleges, universities, or other organizations when adopting online instruction or other technology initiatives.
","abstract_html":"<p>To maintain a competitive advantage, many universities have expanded their online course offerings, and college faculty members are vital to the design, development, and delivery of online instruction (Allen & Seaman, 2007; Mitchell & Geva-May, 2009; Tabata & Johnsrud, 2008). In this study, a mixed-method approach is used to investigate faculty’s perceptions about teaching online at one university. Understanding the factors that motivate and impede faculty to teach online provided the knowledge to plan future strategies to increase faculty participation with this instructional medium.</p> <p>At a large suburban university in the Southeastern United States, 363 faculty members were surveyed and 14 faculty members were interviewed using the frameworks of Innovation Diffusion Theory (Rogers, 2003) and the theory of self-efficacy (Bandura, 1986). The findings showed flexibility and convenience were the primary motivators for teaching online, as well as, the ability to reach a wide range of diverse learners. However, the findings were inconclusive concerning the role of extra financial compensation as a motivating factor. The large amount of time and effort needed to teach online, concerns about academic integrity, intellectual property rights, and tenure and promotion concerns proved to be the major obstacles for adopting online instruction. Additionally, the faculty had a negative opinion about the quality of online instruction.</p> <p>In this study, future plans to stimulate more online teaching were discussed; moreover, these findings are beneficial to guide colleges, universities, or other organizations when adopting online instruction or other technology initiatives.</p>","abstract_has_math":false,"creators":["Wright, James M."],"institution":null,"degree_name":"Doctor of Education in Teacher Leadership (Ed.D)","degree_level":"Dissertation","degree_discipline":"Teacher Leadership for Learning","degree_department":null,"school":null,"contributors":["Dr. Tak Cheung Chan","Dr. James Cope","Dr. Traci Redish"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-07-01T07:00:00Z","date_published":"2012-07-01T07:00:00Z","updated_at":"2026-07-24T02:42:45Z","subjects":["distance learning","online learning","technology adoption","Diffusion of Innovation","self-efficacy","planning faculty development","Educational Assessment, Evaluation, and Research"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.kennesaw.edu/etd/513","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Dr. Tak Cheung Chan","Dr. James Cope","Dr. Traci Redish"]},{"key":"dc:creator","label":"Author","values":["Wright, James M."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2012-07-06T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Teacher Leadership for Learning"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Doctor of Education in Teacher Leadership (Ed.D)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["distance learning","online learning","technology adoption","Diffusion of Innovation","self-efficacy","planning faculty development","Educational Assessment, Evaluation, and Research"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.kennesaw.edu/etd/513"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["To maintain a competitive advantage, many universities have expanded their online course offerings, and college faculty members are vital to the design, development, and delivery of online instruction (Allen & Seaman, 2007; Mitchell & Geva-May, 2009; Tabata & Johnsrud, 2008). In this study, a mixed-method approach is used to investigate faculty’s perceptions about teaching online at one university. Understanding the factors that motivate and impede faculty to teach online provided the knowledge to plan future strategies to increase faculty participation with this instructional medium.
At a large suburban university in the Southeastern United States, 363 faculty members were surveyed and 14 faculty members were interviewed using the frameworks of Innovation Diffusion Theory (Rogers, 2003) and the theory of self-efficacy (Bandura, 1986). The findings showed flexibility and convenience were the primary motivators for teaching online, as well as, the ability to reach a wide range of diverse learners. However, the findings were inconclusive concerning the role of extra financial compensation as a motivating factor. The large amount of time and effort needed to teach online, concerns about academic integrity, intellectual property rights, and tenure and promotion concerns proved to be the major obstacles for adopting online instruction. Additionally, the faculty had a negative opinion about the quality of online instruction.
In this study, future plans to stimulate more online teaching were discussed; moreover, these findings are beneficial to guide colleges, universities, or other organizations when adopting online instruction or other technology initiatives.
"]},{"key":"dc:title","label":"Title","values":["Planning and Implementing Online Instruction: Faculty Perceptions of One University"]}]}],"canonical_facts":{"dc:contributor":["Dr. Tak Cheung Chan","Dr. James Cope","Dr. Traci Redish"],"dc:creator":["Wright, James M."],"dc:date.available":["2012-07-06T07:00:00Z"],"dc:description.abstract":["To maintain a competitive advantage, many universities have expanded their online course offerings, and college faculty members are vital to the design, development, and delivery of online instruction (Allen & Seaman, 2007; Mitchell & Geva-May, 2009; Tabata & Johnsrud, 2008). In this study, a mixed-method approach is used to investigate faculty’s perceptions about teaching online at one university. Understanding the factors that motivate and impede faculty to teach online provided the knowledge to plan future strategies to increase faculty participation with this instructional medium.
At a large suburban university in the Southeastern United States, 363 faculty members were surveyed and 14 faculty members were interviewed using the frameworks of Innovation Diffusion Theory (Rogers, 2003) and the theory of self-efficacy (Bandura, 1986). The findings showed flexibility and convenience were the primary motivators for teaching online, as well as, the ability to reach a wide range of diverse learners. However, the findings were inconclusive concerning the role of extra financial compensation as a motivating factor. The large amount of time and effort needed to teach online, concerns about academic integrity, intellectual property rights, and tenure and promotion concerns proved to be the major obstacles for adopting online instruction. Additionally, the faculty had a negative opinion about the quality of online instruction.
In this study, future plans to stimulate more online teaching were discussed; moreover, these findings are beneficial to guide colleges, universities, or other organizations when adopting online instruction or other technology initiatives.
"],"dc:identifier":["https://digitalcommons.kennesaw.edu/etd/513"],"dc:subject":["distance learning","online learning","technology adoption","Diffusion of Innovation","self-efficacy","planning faculty development","Educational Assessment, Evaluation, and Research"],"dc:title":["Planning and Implementing Online Instruction: Faculty Perceptions of One University"],"thesis:degree_discipline":["Teacher Leadership for Learning"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Doctor of Education in Teacher Leadership (Ed.D)"]},"updated_at":"2026-07-24T02:42:45Z"}