Application of Project Management in ISEP Promotion

I chose my Internship at the Institute for global initiatives (IGI) department of Kennesaw State University. During the January 5 to April 3, I have interning in the Office of international Services and programs (OISP).OISP is the core of IGI. My supervisor was Michele B. Miller. She is the Program Specialist & Exchange Coordinator. This year Ms. Miller has began a promotional campaign to promote the exchange student Program, especially the ISEP (International Student Exchange Programs). My job was to help her strengthen ISEP management. I accomplished this through class presentation and promotional tables at the student center of KSU. Carried out ISEP promotion and let more students know and make them be interested in this program. There are four primary activities of ISEP promotion: Activity 1: Have table in the public places of the campus. Activity 2: Making presentation in class. Activity 3: Doing orientation with students. Activity 4: Manage Facebook in the ISEP website. I have some recommendations for improving ISEP promotion. (1) We need a regular meeting (2) Information collection and data analysis (3) We need pay more attention to these factors the students often consider Suggestions to improving promotion efficiency: (1) Improving email efficiency (2) Improving the table show (3) Applying more budgets for promotion (4) More channel of promotion In my internship, I obtain experience and skill on program promotion. The knowledge I learned in my MPA class help me to understand and implement my job. My intern experience will be beneficial to my competencies and my future career.

Name thesis:degree_name

Master of Public Administration (MPA)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Political Science

Year dc:date.available

2009

Author dc:creator

• Li, Yanhong

• Public Affairs, Public Policy and Public Administration

Repository record dc:identifier

https://digitalcommons.kennesaw.edu/etd/38

OAI identifier oai:identifier

oai:digitalcommons.kennesaw.edu:etd-1042