{"id":{"repo_id":"iupui","oai_identifier":"oai:scholarworks.indianapolis.iu.edu:1805/15114"},"canonical_url":"https://search.dev.ndltd.org/etd/iupui/oai:scholarworks.indianapolis.iu.edu:1805/15114","repository":{"repo_id":"iupui","name":"IUPUI","base_url":"https://scholarworks.indianapolis.iu.edu/server/oai/request"},"display":{"title":"Millennials’ perception of destination attractiveness","abstract":"Past studies are focused on measuring competitiveness factors that are significant to a destination, while lesser focus is provided to capturing specific tourists’ attractiveness factors. The purpose of this study was to explore Millennials’ perception of destination attractiveness (DA) and their propensity to visit a destination. The objectives of this research include 1) To explore the perceptions of the millennial tourist when deciding on visiting a destination, 2) To determine which destination attractiveness factors are significant to the millennial tourist, 3) To identify Millennials propensity to visit a destination and 4) To explore other preferences that affect propensity to visit a destination. To accomplish the purpose and objectives, millennial college students and recent graduates from multiple universities in the USA were surveyed. A total of 103 Millennials participated in the study. Descriptive statistics and multivariate analysis were used to analyze the data. The results of this study will contribute to the existing knowledge in the areas of Millennials’ propensity to visit a destination and their perception of destination attractiveness.","abstract_html":"Past studies are focused on measuring competitiveness factors that are significant to a destination, while lesser focus is provided to capturing specific tourists’ attractiveness factors. The purpose of this study was to explore Millennials’ perception of destination attractiveness (DA) and their propensity to visit a destination. The objectives of this research include 1) To explore the perceptions of the millennial tourist when deciding on visiting a destination, 2) To determine which destination attractiveness factors are significant to the millennial tourist, 3) To identify Millennials propensity to visit a destination and 4) To explore other preferences that affect propensity to visit a destination. To accomplish the purpose and objectives, millennial college students and recent graduates from multiple universities in the USA were surveyed. A total of 103 Millennials participated in the study. Descriptive statistics and multivariate analysis were used to analyze the data. The results of this study will contribute to the existing knowledge in the areas of Millennials’ propensity to visit a destination and their perception of destination attractiveness.","abstract_has_math":false,"creators":["Johnson, Cori Lee"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Ogbeide, Godwin-Charles"],"committee_chairs":[],"committee_members":[],"year":2017,"date_issued":"2017-12-18","date_published":"2017-12-18","updated_at":"2026-07-24T02:41:41Z","subjects":["destination management","destination attractiveness","millennial perception of travel"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["10.7912/C2V66J"],"render_values":[{"text":"10.7912/C2V66J","href":"https://doi.org/10.7912/C2V66J","code":true}]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://dx.doi.org/10.7912/C2/2758"],"render_values":[{"text":"http://dx.doi.org/10.7912/C2/2758","href":"http://dx.doi.org/10.7912/C2/2758","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/1805/15114","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Ogbeide, Godwin-Charles"]},{"key":"dc:contributor.other","label":"Dc Contributor Other","values":["Bahamonde, Rafael E.","Cecil, Amanda"]},{"key":"dc:creator","label":"Author","values":["Johnson, Cori Lee"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2018-01-29T19:47:33Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2018-01-29T19:47:33Z"]},{"key":"dc:date.issued","label":"Date","values":["2017-12-18"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["destination management","destination attractiveness","millennial perception of travel"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.doi","label":"DOI","values":["10.7912/C2V66J"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/1805/15114","http://dx.doi.org/10.7912/C2/2758"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Indiana University-Purdue University Indianapolis (IUPUI)"]},{"key":"dc:description.abstract","label":"Abstract","values":["Past studies are focused on measuring competitiveness factors that are significant to a destination, while lesser focus is provided to capturing specific tourists’ attractiveness factors. The purpose of this study was to explore Millennials’ perception of destination attractiveness (DA) and their propensity to visit a destination. The objectives of this research include 1) To explore the perceptions of the millennial tourist when deciding on visiting a destination, 2) To determine which destination attractiveness factors are significant to the millennial tourist, 3) To identify Millennials propensity to visit a destination and 4) To explore other preferences that affect propensity to visit a destination. To accomplish the purpose and objectives, millennial college students and recent graduates from multiple universities in the USA were surveyed. A total of 103 Millennials participated in the study. Descriptive statistics and multivariate analysis were used to analyze the data. The results of this study will contribute to the existing knowledge in the areas of Millennials’ propensity to visit a destination and their perception of destination attractiveness."]},{"key":"dc:title","label":"Title","values":["Millennials’ perception of destination attractiveness"]}]}],"canonical_facts":{"dc:contributor.advisor":["Ogbeide, Godwin-Charles"],"dc:contributor.other":["Bahamonde, Rafael E.","Cecil, Amanda"],"dc:creator":["Johnson, Cori Lee"],"dc:date.accessioned":["2018-01-29T19:47:33Z"],"dc:date.available":["2018-01-29T19:47:33Z"],"dc:date.issued":["2017-12-18"],"dc:description":["Indiana University-Purdue University Indianapolis (IUPUI)"],"dc:description.abstract":["Past studies are focused on measuring competitiveness factors that are significant to a destination, while lesser focus is provided to capturing specific tourists’ attractiveness factors. The purpose of this study was to explore Millennials’ perception of destination attractiveness (DA) and their propensity to visit a destination. The objectives of this research include 1) To explore the perceptions of the millennial tourist when deciding on visiting a destination, 2) To determine which destination attractiveness factors are significant to the millennial tourist, 3) To identify Millennials propensity to visit a destination and 4) To explore other preferences that affect propensity to visit a destination. To accomplish the purpose and objectives, millennial college students and recent graduates from multiple universities in the USA were surveyed. A total of 103 Millennials participated in the study. Descriptive statistics and multivariate analysis were used to analyze the data. The results of this study will contribute to the existing knowledge in the areas of Millennials’ propensity to visit a destination and their perception of destination attractiveness."],"dc:identifier.doi":["10.7912/C2V66J"],"dc:identifier.uri":["https://hdl.handle.net/1805/15114","http://dx.doi.org/10.7912/C2/2758"],"dc:language.iso":["en_US"],"dc:subject":["destination management","destination attractiveness","millennial perception of travel"],"dc:title":["Millennials’ perception of destination attractiveness"],"dc:type":["Thesis"]},"updated_at":"2026-07-24T02:41:41Z"}