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Iowa State University

Assignment sequencing in professional communication courses: the search for an innovative pedagogy

Abstract

dc:description.abstract

<p>Kotler's cry for practical dialogue, rather than an exchange of complicated theories, among business communication professors is a rare one. It is not that professors in the discipline don't crave such a thing; rather their peer juries don't believe it to be a respectable quest, one weighted with scholarly worth.· Seldom do articles offering such practical advice appear in prestigious academic journals. If pedagogical practicality is included in these journals, the brief blurb (usually one paragraph) is usually confined to the last paragraph of the article, offering little chance for explanation of how to implement the theory discussed in the bulk of the article. Journals which do include pedagogical articles often consider the information less valuable to scholars than true "theoretical" articles, demonstrated by restricting the pedagogical articles to columns such as "The Scholar Who Helps Me Teach Better". or "My Favorite Assignment" (The Bulletin for the Association of Business Communication).</p>

Degree

thesis:*
Name thesis:degree_name
Master of Arts
Level thesis:degree_level
thesis
Discipline thesis:degree_discipline
English (Business and Technical Communication)
Department dc:contributor.department
Department of English
Year dc:date.issued
1991

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • McKnight Herr, Lynne

Rights

Language dc:language.iso
en

Identifiers

dc:identifier.*
Identifier
archive/lib.dr.iastate.edu/rtd/18/
OAI identifier oai:identifier
oai:dr.lib.iastate.edu:20.500.12876/71874

Chain of custody

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Iowa State University
Base URL
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Last updated
2026-07-24
Source record
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citation

McKnight Herr, Lynne. Assignment sequencing in professional communication courses: the search for an innovative pedagogy. thesis thesis, 1991. https://dr.lib.iastate.edu/handle/20.500.12876/71874