Iowa State University
Greenpeace cyberadvocacy: message strategies and the framing of the "say no to genetic engineering" campaign
Abstract
dc:description.abstract<p>A content analysis was conducted to examine campaign message characteristics and the framing of genetic engineering (GE) in news articles published in sites dedicated to two countries with different policy stances toward GE---Australia (precautionary) and Philippines (permissive).;The findings show the intent to generate awareness and encourage information seeking among audiences. Logical reasoning that highlighted risks using negative appeals indicate latent and aware publics as target audiences. The Australian and Philippine sites showed spikes in news items published preceding the commercial release of GM crops. In both countries, biotechnology policy was the most dominant frame used. The Philippines used significantly more frames and sources in longer articles.</p>
Degree
thesis:*- Name thesis:degree_name
- Master of Science
- Level thesis:degree_level
- thesis
- Department dc:contributor.department
- Greenlee School of Journalism and Communication
- Year dc:date.issued
- 2008
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- de Guzman, Avril
- Advisor dc:contributor.advisor
-
- Lulu A. Rodriguez
Rights
- Language dc:language.iso
- en
Identifiers
dc:identifier.*- Identifier
- archive/lib.dr.iastate.edu/rtd/15343/
- OAI identifier oai:identifier
- oai:dr.lib.iastate.edu:20.500.12876/68967