The Houston Shakespeare Festival: A Strategic Plan

By identifying the critical niche it occupies within the cultural landscape of Houston, the Houston Shakespeare Festival has the opportunity to make the transition from a Houston gem to a festival of truly international importance. This work seeks to identify key objectives in order to achieve this vision. By pursuing increased community outreach, expanded productions, and broader collaboration with the corporate sector and theatre community in Houston, HSF can broaden its impact on both the University and the City of Houston. By expanding the marketing and development capacity of the Festival, HSF can reach a new and increasingly diverse audience.

Name thesis:degree_name

Master of Arts

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Theatre Studies

Grantor

University of Houston

Year dc:date.issued

2014

Author dc:creator

• Guinn, Pamela

Advisor dc:contributor.advisor

• Shimko, Robert B.

Committee members dc:contributor.committeemember

• Fernando, Fleurette
• Young, Jack

• Houston Shakespeare Festival
• Strategic plan

Statement dc:rights

• The author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/10657/4491

OAI identifier oai:identifier

oai:uh-ir.tdl.org:10657/4491