{"id":{"repo_id":"houston","oai_identifier":"oai:uh-ir.tdl.org:10657/20983"},"canonical_url":"https://search.dev.ndltd.org/etd/houston/oai:uh-ir.tdl.org:10657/20983","repository":{"repo_id":"houston","name":"University of Houston","base_url":"https://uh-ir.tdl.org/server/oai/request"},"display":{"title":"Pour Her a Double (Standard): Moral Backlash as a Response to Drinking Double Standards","abstract":"Double standards regarding women’s alcohol use are prevalent despite consumption rates similar to men. These double standards have various consequences, such as negative attributions and attitudes towards women who drink. Theoretical perspectives have focused on physiological differences and gender norms, largely ignoring moral processes such as authority, social dominance, and hierarchy management. The present study manipulated the gender and alcohol consumption of a vignette actor to examine double standards and the resulting moral backlash: desire for social distance, moral exclusion, and unwillingness to behave prosocially. We hypothesized that the heavy-drinking female actor would receive more moral backlash than the other experimental groups. College students (N=225) were randomly assigned to one of six conditions according to a 2 (male actor v. female actor) x 3 (sober v. light-drinking v. heavy-drinking). A MANOVA revealed a main effect of the alcohol factor on the moral backlash variate. Three follow-up ANOVAs and tests of simple effects revealed that participants reading about a heavy-drinking actor reported greater desire for social distance and moral exclusion than a sober actor. An exploratory analysis found that participants who didn't typically drink alcohol wanted more social distance between them and a light-drinking actor than participants who typically consumed more alcohol. While we did not find evidence for gender-based double standards, potentially revealing increased egalitarian attitudes, the study revealed backlash towards both light and heavy drinkers. Results highlight the role of backlash as a tool for morally regulating others and maintaining social hierarchies.","abstract_html":"Double standards regarding women’s alcohol use are prevalent despite consumption rates similar to men. These double standards have various consequences, such as negative attributions and attitudes towards women who drink. Theoretical perspectives have focused on physiological differences and gender norms, largely ignoring moral processes such as authority, social dominance, and hierarchy management. The present study manipulated the gender and alcohol consumption of a vignette actor to examine double standards and the resulting moral backlash: desire for social distance, moral exclusion, and unwillingness to behave prosocially. We hypothesized that the heavy-drinking female actor would receive more moral backlash than the other experimental groups. College students (N=225) were randomly assigned to one of six conditions according to a 2 (male actor v. female actor) x 3 (sober v. light-drinking v. heavy-drinking). A MANOVA revealed a main effect of the alcohol factor on the moral backlash variate. Three follow-up ANOVAs and tests of simple effects revealed that participants reading about a heavy-drinking actor reported greater desire for social distance and moral exclusion than a sober actor. An exploratory analysis found that participants who didn't typically drink alcohol wanted more social distance between them and a light-drinking actor than participants who typically consumed more alcohol. While we did not find evidence for gender-based double standards, potentially revealing increased egalitarian attitudes, the study revealed backlash towards both light and heavy drinkers. Results highlight the role of backlash as a tool for morally regulating others and maintaining social hierarchies.","abstract_has_math":false,"creators":["Hall, Nicole Amber"],"institution":"University of Houston","degree_name":"Master of Arts","degree_level":null,"degree_discipline":"Psychology, Social","degree_department":null,"school":null,"contributors":[],"advisors":["Neighbors, Clayton"],"committee_chairs":[],"committee_members":["Fetterman, Adam","Katz, Sheila"],"year":2023,"date_issued":"2023-12","date_published":"2023-12","updated_at":"2026-07-24T02:32:58Z","subjects":["Psychology, Social"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/10657/20983","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Neighbors, Clayton"]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Fetterman, Adam","Katz, Sheila"]},{"key":"dc:creator","label":"Author","values":["Hall, Nicole Amber"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2026-03-12T18:33:30Z"]},{"key":"dc:date.issued","label":"Date","values":["2023-12"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Psychology, Social"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Houston"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Psychology, Social"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10657/20983"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Double standards regarding women’s alcohol use are prevalent despite consumption rates similar to men. These double standards have various consequences, such as negative attributions and attitudes towards women who drink. Theoretical perspectives have focused on physiological differences and gender norms, largely ignoring moral processes such as authority, social dominance, and hierarchy management. The present study manipulated the gender and alcohol consumption of a vignette actor to examine double standards and the resulting moral backlash: desire for social distance, moral exclusion, and unwillingness to behave prosocially. We hypothesized that the heavy-drinking female actor would receive more moral backlash than the other experimental groups. College students (N=225) were randomly assigned to one of six conditions according to a 2 (male actor v. female actor) x 3 (sober v. light-drinking v. heavy-drinking). A MANOVA revealed a main effect of the alcohol factor on the moral backlash variate. Three follow-up ANOVAs and tests of simple effects revealed that participants reading about a heavy-drinking actor reported greater desire for social distance and moral exclusion than a sober actor. An exploratory analysis found that participants who didn't typically drink alcohol wanted more social distance between them and a light-drinking actor than participants who typically consumed more alcohol. While we did not find evidence for gender-based double standards, potentially revealing increased egalitarian attitudes, the study revealed backlash towards both light and heavy drinkers. Results highlight the role of backlash as a tool for morally regulating others and maintaining social hierarchies."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Pour Her a Double (Standard): Moral Backlash as a Response to Drinking Double Standards"]}]}],"canonical_facts":{"dc:contributor.advisor":["Neighbors, Clayton"],"dc:contributor.committeemember":["Fetterman, Adam","Katz, Sheila"],"dc:creator":["Hall, Nicole Amber"],"dc:date.accessioned":["2026-03-12T18:33:30Z"],"dc:date.issued":["2023-12"],"dc:description.abstract":["Double standards regarding women’s alcohol use are prevalent despite consumption rates similar to men. These double standards have various consequences, such as negative attributions and attitudes towards women who drink. Theoretical perspectives have focused on physiological differences and gender norms, largely ignoring moral processes such as authority, social dominance, and hierarchy management. The present study manipulated the gender and alcohol consumption of a vignette actor to examine double standards and the resulting moral backlash: desire for social distance, moral exclusion, and unwillingness to behave prosocially. We hypothesized that the heavy-drinking female actor would receive more moral backlash than the other experimental groups. College students (N=225) were randomly assigned to one of six conditions according to a 2 (male actor v. female actor) x 3 (sober v. light-drinking v. heavy-drinking). A MANOVA revealed a main effect of the alcohol factor on the moral backlash variate. Three follow-up ANOVAs and tests of simple effects revealed that participants reading about a heavy-drinking actor reported greater desire for social distance and moral exclusion than a sober actor. An exploratory analysis found that participants who didn't typically drink alcohol wanted more social distance between them and a light-drinking actor than participants who typically consumed more alcohol. While we did not find evidence for gender-based double standards, potentially revealing increased egalitarian attitudes, the study revealed backlash towards both light and heavy drinkers. Results highlight the role of backlash as a tool for morally regulating others and maintaining social hierarchies."],"dc:format.mimetype":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/10657/20983"],"dc:language.iso":["English"],"dc:subject":["Psychology, Social"],"dc:title":["Pour Her a Double (Standard): Moral Backlash as a Response to Drinking Double Standards"],"dc:type":["Thesis"],"thesis:degree_discipline":["Psychology, Social"],"thesis:degree_name":["Master of Arts"],"thesis:institution_name":["University of Houston"]},"updated_at":"2026-07-24T02:32:58Z"}