{"id":{"repo_id":"houston","oai_identifier":"oai:uh-ir.tdl.org:10657/19909"},"canonical_url":"https://search.dev.ndltd.org/etd/houston/oai:uh-ir.tdl.org:10657/19909","repository":{"repo_id":"houston","name":"University of Houston","base_url":"https://uh-ir.tdl.org/server/oai/request"},"display":{"title":"Correcting Misinformation on Social Media: The Role of Influencer Type and Message Tone in Audience Persuasion","abstract":"A 2 (influencer status: virtual vs. human) x 2 (method of correction: humorous vs. rational tone) between-subjects experiment was conducted to examine how different influencer types and correction strategies impact the recognition of misinformation. Results revealed that human influencers were perceived as more credible than virtual ones, significantly increasing followers’ positive attitudes and sharing intentions with corrective posts. Humorous tone con led to a greater perceived novelty but generally failed to significantly enhance correction outcomes; in some cases, it even led to unintended effects, such as greater behavioral intentions or positive attitude toward the misinformation.","abstract_html":"A 2 (influencer status: virtual vs. human) x 2 (method of correction: humorous vs. rational tone) between-subjects experiment was conducted to examine how different influencer types and correction strategies impact the recognition of misinformation. Results revealed that human influencers were perceived as more credible than virtual ones, significantly increasing followers’ positive attitudes and sharing intentions with corrective posts. 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Results revealed that human influencers were perceived as more credible than virtual ones, significantly increasing followers’ positive attitudes and sharing intentions with corrective posts. Humorous tone con led to a greater perceived novelty but generally failed to significantly enhance correction outcomes; in some cases, it even led to unintended effects, such as greater behavioral intentions or positive attitude toward the misinformation."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Correcting Misinformation on Social Media: The Role of Influencer Type and Message Tone in Audience Persuasion"]}]}],"canonical_facts":{"dc:contributor.advisor":["Yan, Huang"],"dc:contributor.committeemember":["Eunjoo, Jin","Teayoung, Lee"],"dc:creator":["Huang, Jocelin 2000-"],"dc:date.accessioned":["2025-07-28T19:17:15Z"],"dc:date.issued":["2025-05"],"dc:description.abstract":["A 2 (influencer status: virtual vs. human) x 2 (method of correction: humorous vs. rational tone) between-subjects experiment was conducted to examine how different influencer types and correction strategies impact the recognition of misinformation. Results revealed that human influencers were perceived as more credible than virtual ones, significantly increasing followers’ positive attitudes and sharing intentions with corrective posts. Humorous tone con led to a greater perceived novelty but generally failed to significantly enhance correction outcomes; in some cases, it even led to unintended effects, such as greater behavioral intentions or positive attitude toward the misinformation."],"dc:format.mimetype":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/10657/19909"],"dc:language.iso":["English"],"dc:subject":["Communication"],"dc:title":["Correcting Misinformation on Social Media: The Role of Influencer Type and Message Tone in Audience Persuasion"],"dc:type":["Thesis"],"thesis:degree_discipline":["Public Relations"],"thesis:degree_name":["Master of Arts"],"thesis:institution_name":["University of Houston"]},"updated_at":"2026-07-24T02:32:54Z"}