{"id":{"repo_id":"helsinki","oai_identifier":"oai:helda.helsinki.fi:10138/629757"},"canonical_url":"https://search.dev.ndltd.org/etd/helsinki/oai:helda.helsinki.fi:10138/629757","repository":{"repo_id":"helsinki","name":"University of Helsinki","base_url":"https://helda.helsinki.fi/server/oai/request"},"display":{"title":"Forest Companies' Social Responsibility and Recognition of the Rights of Indigenous Peoples : Thematic analysis of Metsä Group & Stora Enso's CSR reports","abstract":"This thesis examines the ways two significant Finnish forest companies Metsä Group and Stora Enso recognise Indigenous Peoples in their corporate social responsibility (CSR) reporting and how this has developed between reports from years 2014, 2019, and 2024. The focus of this thesis is especially around the recognition of Indigenous Peoples and their rights and analysing how the companies communicate their responsibilities and impacts towards the Indigenous Peoples, as well as the engagement practices adopted by the companies. The data of this thesis consists of eight publicly available CSR reports from the two case companies. The materials produced by document analysis offers a way to make comparisons not just between the two companies, but also between different years on a ten-year period. The analysis draws from a mixed method combined of inductive thematic analysis as well as elements from critical discourse analysis. This combination allows this thesis to identify patterns, meanings, priorities but also silences from the companies’ language surrounding Indigenous Peoples. Four main themes were identified in the coding process of the thematic analysis: 1. Recognition of Indigenous Peoples and their livelihoods 2. Indigenous Peoples as stakeholders and rights-holders 3. Standards and requirements 4. Risk and impact management. The findings show differences in how Metsä Group and Stora Enso address Indigenous Peoples over time. Stora Enso’s way is more consistent with earlier and more detailed engagement already from the first examination year 2014. Metsä Group shows little to no recognition of Indigenous Peoples in their reporting until 2024, showing the effects of CSRD implementation as the requirements indicate more systematic reporting among the companies. Both companies show increased recognition of Indigenous Peoples and their rights across time, shifting from non-existing and general stakeholder language towards more explicit and detailed recognition. This thesis contributes to understanding CSR reporting more widely in the contexts involving Indigenous peoples beyond the boundaries of the forest sector, showing how corporates shape the recognition of Indigenous Peoples through their reporting narratives, and how different drivers shape the CSR reporting.","abstract_html":"This thesis examines the ways two significant Finnish forest companies Metsä Group and Stora Enso recognise Indigenous Peoples in their corporate social responsibility (CSR) reporting and how this has developed between reports from years 2014, 2019, and 2024. The focus of this thesis is especially around the recognition of Indigenous Peoples and their rights and analysing how the companies communicate their responsibilities and impacts towards the Indigenous Peoples, as well as the engagement practices adopted by the companies. The data of this thesis consists of eight publicly available CSR reports from the two case companies. The materials produced by document analysis offers a way to make comparisons not just between the two companies, but also between different years on a ten-year period. The analysis draws from a mixed method combined of inductive thematic analysis as well as elements from critical discourse analysis. This combination allows this thesis to identify patterns, meanings, priorities but also silences from the companies’ language surrounding Indigenous Peoples. Four main themes were identified in the coding process of the thematic analysis: 1. Recognition of Indigenous Peoples and their livelihoods 2. Indigenous Peoples as stakeholders and rights-holders 3. Standards and requirements 4. Risk and impact management. The findings show differences in how Metsä Group and Stora Enso address Indigenous Peoples over time. Stora Enso’s way is more consistent with earlier and more detailed engagement already from the first examination year 2014. Metsä Group shows little to no recognition of Indigenous Peoples in their reporting until 2024, showing the effects of CSRD implementation as the requirements indicate more systematic reporting among the companies. Both companies show increased recognition of Indigenous Peoples and their rights across time, shifting from non-existing and general stakeholder language towards more explicit and detailed recognition. This thesis contributes to understanding CSR reporting more widely in the contexts involving Indigenous peoples beyond the boundaries of the forest sector, showing how corporates shape the recognition of Indigenous Peoples through their reporting narratives, and how different drivers shape the CSR reporting.","abstract_has_math":false,"creators":["Konttila, Meri"],"institution":"Helsingin yliopisto","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2026,"date_issued":"2026-03-31","date_published":"2026-03-31","updated_at":"2026-07-27T19:56:19Z","subjects":["alkuperäiskansat","yritysvastuu","yhteiskuntavastuu","raportointi","metsäteollisuus","temaattinen analyysi"],"languages":["eng"],"rights":["In Copyright 1.0"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/10138/629757","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Konttila, Meri"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2026-03-31T06:20:52Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2026-03-31T06:20:36Z","2026-03-31T06:20:52Z"]},{"key":"dc:date.issued","label":"Date","values":["2026-03-31"]},{"key":"dc:publisher","label":"Institution","values":["Helsingin yliopisto","University of Helsinki","Helsingfors universitet"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["alkuperäiskansat","yritysvastuu","yhteiskuntavastuu","raportointi","metsäteollisuus","temaattinen analyysi"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["In Copyright 1.0"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10138/629757"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis examines the ways two significant Finnish forest companies Metsä Group and Stora Enso recognise Indigenous Peoples in their corporate social responsibility (CSR) reporting and how this has developed between reports from years 2014, 2019, and 2024. The focus of this thesis is especially around the recognition of Indigenous Peoples and their rights and analysing how the companies communicate their responsibilities and impacts towards the Indigenous Peoples, as well as the engagement practices adopted by the companies. The data of this thesis consists of eight publicly available CSR reports from the two case companies. The materials produced by document analysis offers a way to make comparisons not just between the two companies, but also between different years on a ten-year period. The analysis draws from a mixed method combined of inductive thematic analysis as well as elements from critical discourse analysis. This combination allows this thesis to identify patterns, meanings, priorities but also silences from the companies’ language surrounding Indigenous Peoples. Four main themes were identified in the coding process of the thematic analysis: 1. Recognition of Indigenous Peoples and their livelihoods 2. Indigenous Peoples as stakeholders and rights-holders 3. Standards and requirements 4. Risk and impact management. The findings show differences in how Metsä Group and Stora Enso address Indigenous Peoples over time. Stora Enso’s way is more consistent with earlier and more detailed engagement already from the first examination year 2014. Metsä Group shows little to no recognition of Indigenous Peoples in their reporting until 2024, showing the effects of CSRD implementation as the requirements indicate more systematic reporting among the companies. Both companies show increased recognition of Indigenous Peoples and their rights across time, shifting from non-existing and general stakeholder language towards more explicit and detailed recognition. This thesis contributes to understanding CSR reporting more widely in the contexts involving Indigenous peoples beyond the boundaries of the forest sector, showing how corporates shape the recognition of Indigenous Peoples through their reporting narratives, and how different drivers shape the CSR reporting.","Tässä tutkielmassa tarkastellaan kuinka kaksi merkittävää suomalaista metsäalan yritystä, Metsä Group ja Stora Enso, huomioivat alkuperäiskansoja ja heidän oikeuksiaan yritysten vastuullisuusraportoinnissa, sekä tämän kehitystä ajallisesti vuosien 2014, 2019 ja 2024 raporttien välillä. Tämän tutkielman painopiste on erityisesti alkuperäiskansojen sekä heidän oikeuksiensa tunnistamisessa sekä siinä, miten yritykset viestivät vastuistaan ja vaikutuksistaan alkuperäiskansoihin. Tutkielman aineisto koostuu näiden kahden tapausyrityksen kahdeksasta julkisesti saatavilla olevasta vastuullisuusraportista. Aineistoanalyysin avulla tuotettu aineisto tarjoaa mahdollisuuden vertailla eroja yritysten välillä, mutta myös eri vuosien välisten raporttien eroja kymmenen vuoden ajanjaksolla. Analyysi perustuu aineistolähtöiseen temaattiseen analyysiin, mutta hyödyntää myös kriittisen diskurssianalyysin keinoja. Tämä kahden analyysimenetelmän yhdistelmä mahdollistaa erilaisten toimintamallien, merkitysten, prioriteettien, mutta myös puutteiden tunnistamisen tutkielman tapausyritysten alkuperäiskansoja koskevasta raportoinnista. Temaattisessa analyysissa tunnistettiin neljä pääteemaa: 1. Alkuperäiskansojen ja heidän perinteisten elinkeinojensa tunnistaminen 2. Alkuperäiskansat sidosryhminä ja oikeuksien haltijoina 3. Standardit ja vaatimukset 4. Riskien- ja vaikutustenhallinta. Tutkielman tulokset osoittavat eroja siinä, miten Metsä Group ja Stora Enso ovat huomioineet alkuperäiskansoja raportoinnissaan ajan saatossa. Stora Enson on osoittanut johdonmukaisempaa sekä yksityiskohtaisempaa alkuperäiskansojen huomioonottamista jo ensimmäisestä tarkasteluvuodesta 2014 lähtien. Metsä Group ei juurikaan huomioi alkuperäiskansoja raportoinnissaan ennen vuoden 2024 raporttia, jolloin yritysvastuudirektiivin täytäntöönpanon vaikutukset näkyvät yrityksen systemaattisemmassa tavassa huomioida alkuperäiskansoja. Molempien yritysten raportointi alkuperäiskansojen osalta lisääntyy määrällisesti ja laadullisesti tarkasteluvälillä, siirtyen lähes olemattomasta ja geneerisestä sidosryhmäkielestä kohti selkeämpää ja yksityiskohtaisempaa tunnustamista alkuperäiskansoista erillisinä ryhminä uniikkeine oikeuksineen. Tämän tutkielman tavoitteena on lisätä ymmärrystä yristysvastuuraportoinnista ja sen merkityksestä laajemmin alkuperäiskansojen osalta myös metsäalan rajojen ulkopuolella. Tutkielma osoittaa kuinka yritykset osaltaan vaikuttavat alkuperäiskansojen saamaan näkyvyyteen raportointinsa kautta ja kuinka erilaiset ajurit vaikuttavat yritysvastuuraporttien sisältöihin laajemmassa kuvassa."]},{"key":"dc:title","label":"Title","values":["Forest Companies' Social Responsibility and Recognition of the Rights of Indigenous Peoples : Thematic analysis of Metsä Group & Stora Enso's CSR reports"]}]}],"canonical_facts":{"dc:creator":["Konttila, Meri"],"dc:date.accessioned":["2026-03-31T06:20:52Z"],"dc:date.available":["2026-03-31T06:20:36Z","2026-03-31T06:20:52Z"],"dc:date.issued":["2026-03-31"],"dc:description.abstract":["This thesis examines the ways two significant Finnish forest companies Metsä Group and Stora Enso recognise Indigenous Peoples in their corporate social responsibility (CSR) reporting and how this has developed between reports from years 2014, 2019, and 2024. The focus of this thesis is especially around the recognition of Indigenous Peoples and their rights and analysing how the companies communicate their responsibilities and impacts towards the Indigenous Peoples, as well as the engagement practices adopted by the companies. The data of this thesis consists of eight publicly available CSR reports from the two case companies. The materials produced by document analysis offers a way to make comparisons not just between the two companies, but also between different years on a ten-year period. The analysis draws from a mixed method combined of inductive thematic analysis as well as elements from critical discourse analysis. This combination allows this thesis to identify patterns, meanings, priorities but also silences from the companies’ language surrounding Indigenous Peoples. Four main themes were identified in the coding process of the thematic analysis: 1. Recognition of Indigenous Peoples and their livelihoods 2. Indigenous Peoples as stakeholders and rights-holders 3. Standards and requirements 4. Risk and impact management. The findings show differences in how Metsä Group and Stora Enso address Indigenous Peoples over time. Stora Enso’s way is more consistent with earlier and more detailed engagement already from the first examination year 2014. Metsä Group shows little to no recognition of Indigenous Peoples in their reporting until 2024, showing the effects of CSRD implementation as the requirements indicate more systematic reporting among the companies. Both companies show increased recognition of Indigenous Peoples and their rights across time, shifting from non-existing and general stakeholder language towards more explicit and detailed recognition. This thesis contributes to understanding CSR reporting more widely in the contexts involving Indigenous peoples beyond the boundaries of the forest sector, showing how corporates shape the recognition of Indigenous Peoples through their reporting narratives, and how different drivers shape the CSR reporting.","Tässä tutkielmassa tarkastellaan kuinka kaksi merkittävää suomalaista metsäalan yritystä, Metsä Group ja Stora Enso, huomioivat alkuperäiskansoja ja heidän oikeuksiaan yritysten vastuullisuusraportoinnissa, sekä tämän kehitystä ajallisesti vuosien 2014, 2019 ja 2024 raporttien välillä. Tämän tutkielman painopiste on erityisesti alkuperäiskansojen sekä heidän oikeuksiensa tunnistamisessa sekä siinä, miten yritykset viestivät vastuistaan ja vaikutuksistaan alkuperäiskansoihin. Tutkielman aineisto koostuu näiden kahden tapausyrityksen kahdeksasta julkisesti saatavilla olevasta vastuullisuusraportista. Aineistoanalyysin avulla tuotettu aineisto tarjoaa mahdollisuuden vertailla eroja yritysten välillä, mutta myös eri vuosien välisten raporttien eroja kymmenen vuoden ajanjaksolla. Analyysi perustuu aineistolähtöiseen temaattiseen analyysiin, mutta hyödyntää myös kriittisen diskurssianalyysin keinoja. Tämä kahden analyysimenetelmän yhdistelmä mahdollistaa erilaisten toimintamallien, merkitysten, prioriteettien, mutta myös puutteiden tunnistamisen tutkielman tapausyritysten alkuperäiskansoja koskevasta raportoinnista. Temaattisessa analyysissa tunnistettiin neljä pääteemaa: 1. Alkuperäiskansojen ja heidän perinteisten elinkeinojensa tunnistaminen 2. Alkuperäiskansat sidosryhminä ja oikeuksien haltijoina 3. Standardit ja vaatimukset 4. Riskien- ja vaikutustenhallinta. Tutkielman tulokset osoittavat eroja siinä, miten Metsä Group ja Stora Enso ovat huomioineet alkuperäiskansoja raportoinnissaan ajan saatossa. Stora Enson on osoittanut johdonmukaisempaa sekä yksityiskohtaisempaa alkuperäiskansojen huomioonottamista jo ensimmäisestä tarkasteluvuodesta 2014 lähtien. Metsä Group ei juurikaan huomioi alkuperäiskansoja raportoinnissaan ennen vuoden 2024 raporttia, jolloin yritysvastuudirektiivin täytäntöönpanon vaikutukset näkyvät yrityksen systemaattisemmassa tavassa huomioida alkuperäiskansoja. Molempien yritysten raportointi alkuperäiskansojen osalta lisääntyy määrällisesti ja laadullisesti tarkasteluvälillä, siirtyen lähes olemattomasta ja geneerisestä sidosryhmäkielestä kohti selkeämpää ja yksityiskohtaisempaa tunnustamista alkuperäiskansoista erillisinä ryhminä uniikkeine oikeuksineen. Tämän tutkielman tavoitteena on lisätä ymmärrystä yristysvastuuraportoinnista ja sen merkityksestä laajemmin alkuperäiskansojen osalta myös metsäalan rajojen ulkopuolella. Tutkielma osoittaa kuinka yritykset osaltaan vaikuttavat alkuperäiskansojen saamaan näkyvyyteen raportointinsa kautta ja kuinka erilaiset ajurit vaikuttavat yritysvastuuraporttien sisältöihin laajemmassa kuvassa."],"dc:identifier.uri":["http://hdl.handle.net/10138/629757"],"dc:language.iso":["eng"],"dc:publisher":["Helsingin yliopisto","University of Helsinki","Helsingfors universitet"],"dc:rights":["In Copyright 1.0"],"dc:subject":["alkuperäiskansat","yritysvastuu","yhteiskuntavastuu","raportointi","metsäteollisuus","temaattinen analyysi"],"dc:title":["Forest Companies' Social Responsibility and Recognition of the Rights of Indigenous Peoples : Thematic analysis of Metsä Group & Stora Enso's CSR reports"]},"updated_at":"2026-07-27T19:56:19Z"}