{"id":{"repo_id":"helsinki","oai_identifier":"oai:helda.helsinki.fi:10138/627018"},"canonical_url":"https://search.dev.ndltd.org/etd/helsinki/oai:helda.helsinki.fi:10138/627018","repository":{"repo_id":"helsinki","name":"University of Helsinki","base_url":"https://helda.helsinki.fi/server/oai/request"},"display":{"title":"‘HOW CAN ONE BE THIS WICKED TO HIS OWN BROTHER?’ : AN APPRAISAL COMPARATIVE ANALYSIS OF TIKTOK AND FACEBOOK PARTICIPANTS' COMMENTS ON A REAL-LIFE VIDEO NARRATIVE","abstract":"This thesis is a comparative study of TikTok and Facebook comments on a real-life video narrative. It investigates the uniqueness of both platforms' participatory culture by comparing the similarities and differences in the patterns of commenters’ evaluative attitudes across both social media platforms. The study adopts a Corpus-Assisted Discourse Analysis (CADA) approach to study 4,647 TikTok comments and 3,220 Facebook comments, as well as the attitudinal subsystem of appraisal framework to a selected dataset of 100 comments, comprising the first 50 comments on the narrative post from each platform. While the corpus keyword analysis and close reading of concordance lines reveal similarities across both platforms in the languages used in the comments, key attitudinal lexis, attitudinal targets and recurrent themes and patterns of evaluative expressions across the entire comments corpus. The qualitative appraisal analysis exposes various structural patterns of both platforms commenters’ evaluative attitudes, and their identities as netizens through these evaluative patterns. Specifically, TikTok commenters emphasise negative Judgement, and their patterns of expression identify majority of them as digilantes of fame and emotional mobilisers. Facebook commenters, on the other hand, express more negative affect, presenting themselves as smart, critical, and highly opinionated digilantes of Blitvich(2022). These findings support previous research in cross-platform studies, demonstrating that despite the hybridity and fluidity in the affordances of social media platforms, notable differences persist especially in the nature of participants’ attitude expressions and general engagement with media contents. The study advances appraisal framework research in social media discourse, particularly in relation to TikTok comments as discourse and in cross-platform comparison of participants’ evaluative language across TikTok and Facebook platforms.","abstract_html":"This thesis is a comparative study of TikTok and Facebook comments on a real-life video narrative. It investigates the uniqueness of both platforms' participatory culture by comparing the similarities and differences in the patterns of commenters’ evaluative attitudes across both social media platforms. The study adopts a Corpus-Assisted Discourse Analysis (CADA) approach to study 4,647 TikTok comments and 3,220 Facebook comments, as well as the attitudinal subsystem of appraisal framework to a selected dataset of 100 comments, comprising the first 50 comments on the narrative post from each platform. While the corpus keyword analysis and close reading of concordance lines reveal similarities across both platforms in the languages used in the comments, key attitudinal lexis, attitudinal targets and recurrent themes and patterns of evaluative expressions across the entire comments corpus. The qualitative appraisal analysis exposes various structural patterns of both platforms commenters’ evaluative attitudes, and their identities as netizens through these evaluative patterns. Specifically, TikTok commenters emphasise negative Judgement, and their patterns of expression identify majority of them as digilantes of fame and emotional mobilisers. Facebook commenters, on the other hand, express more negative affect, presenting themselves as smart, critical, and highly opinionated digilantes of Blitvich(2022). These findings support previous research in cross-platform studies, demonstrating that despite the hybridity and fluidity in the affordances of social media platforms, notable differences persist especially in the nature of participants’ attitude expressions and general engagement with media contents. The study advances appraisal framework research in social media discourse, particularly in relation to TikTok comments as discourse and in cross-platform comparison of participants’ evaluative language across TikTok and Facebook platforms.","abstract_has_math":false,"creators":["Ozor, Victoria Amuchechukwu"],"institution":"Helsingin yliopisto","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2026,"date_issued":"2026-01-28","date_published":"2026-01-28","updated_at":"2026-07-27T19:56:06Z","subjects":["TikTok, Facebook, video narrative comments, evaluative attitudes, appraisal framework, corpus-assisted discourse analysis, identities, digilantes of fame, smart mobs"],"languages":["eng"],"rights":["CC BY-NC-ND 4.0"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/10138/627018","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Ozor, Victoria Amuchechukwu"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2026-01-28T13:36:39Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2026-01-28T13:36:39Z"]},{"key":"dc:date.issued","label":"Date","values":["2026-01-28"]},{"key":"dc:publisher","label":"Institution","values":["Helsingin yliopisto","University of Helsinki","Helsingfors universitet"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["TikTok, Facebook, video narrative comments, evaluative attitudes, appraisal framework, corpus-assisted discourse analysis, identities, digilantes of fame, smart mobs"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["CC BY-NC-ND 4.0"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10138/627018"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis is a comparative study of TikTok and Facebook comments on a real-life video narrative. It investigates the uniqueness of both platforms' participatory culture by comparing the similarities and differences in the patterns of commenters’ evaluative attitudes across both social media platforms. The study adopts a Corpus-Assisted Discourse Analysis (CADA) approach to study 4,647 TikTok comments and 3,220 Facebook comments, as well as the attitudinal subsystem of appraisal framework to a selected dataset of 100 comments, comprising the first 50 comments on the narrative post from each platform. While the corpus keyword analysis and close reading of concordance lines reveal similarities across both platforms in the languages used in the comments, key attitudinal lexis, attitudinal targets and recurrent themes and patterns of evaluative expressions across the entire comments corpus. The qualitative appraisal analysis exposes various structural patterns of both platforms commenters’ evaluative attitudes, and their identities as netizens through these evaluative patterns. Specifically, TikTok commenters emphasise negative Judgement, and their patterns of expression identify majority of them as digilantes of fame and emotional mobilisers. Facebook commenters, on the other hand, express more negative affect, presenting themselves as smart, critical, and highly opinionated digilantes of Blitvich(2022). These findings support previous research in cross-platform studies, demonstrating that despite the hybridity and fluidity in the affordances of social media platforms, notable differences persist especially in the nature of participants’ attitude expressions and general engagement with media contents. The study advances appraisal framework research in social media discourse, particularly in relation to TikTok comments as discourse and in cross-platform comparison of participants’ evaluative language across TikTok and Facebook platforms."]},{"key":"dc:title","label":"Title","values":["‘HOW CAN ONE BE THIS WICKED TO HIS OWN BROTHER?’ : AN APPRAISAL COMPARATIVE ANALYSIS OF TIKTOK AND FACEBOOK PARTICIPANTS' COMMENTS ON A REAL-LIFE VIDEO NARRATIVE"]}]}],"canonical_facts":{"dc:creator":["Ozor, Victoria Amuchechukwu"],"dc:date.accessioned":["2026-01-28T13:36:39Z"],"dc:date.available":["2026-01-28T13:36:39Z"],"dc:date.issued":["2026-01-28"],"dc:description.abstract":["This thesis is a comparative study of TikTok and Facebook comments on a real-life video narrative. It investigates the uniqueness of both platforms' participatory culture by comparing the similarities and differences in the patterns of commenters’ evaluative attitudes across both social media platforms. The study adopts a Corpus-Assisted Discourse Analysis (CADA) approach to study 4,647 TikTok comments and 3,220 Facebook comments, as well as the attitudinal subsystem of appraisal framework to a selected dataset of 100 comments, comprising the first 50 comments on the narrative post from each platform. While the corpus keyword analysis and close reading of concordance lines reveal similarities across both platforms in the languages used in the comments, key attitudinal lexis, attitudinal targets and recurrent themes and patterns of evaluative expressions across the entire comments corpus. The qualitative appraisal analysis exposes various structural patterns of both platforms commenters’ evaluative attitudes, and their identities as netizens through these evaluative patterns. Specifically, TikTok commenters emphasise negative Judgement, and their patterns of expression identify majority of them as digilantes of fame and emotional mobilisers. Facebook commenters, on the other hand, express more negative affect, presenting themselves as smart, critical, and highly opinionated digilantes of Blitvich(2022). These findings support previous research in cross-platform studies, demonstrating that despite the hybridity and fluidity in the affordances of social media platforms, notable differences persist especially in the nature of participants’ attitude expressions and general engagement with media contents. The study advances appraisal framework research in social media discourse, particularly in relation to TikTok comments as discourse and in cross-platform comparison of participants’ evaluative language across TikTok and Facebook platforms."],"dc:identifier.uri":["http://hdl.handle.net/10138/627018"],"dc:language.iso":["eng"],"dc:publisher":["Helsingin yliopisto","University of Helsinki","Helsingfors universitet"],"dc:rights":["CC BY-NC-ND 4.0"],"dc:subject":["TikTok, Facebook, video narrative comments, evaluative attitudes, appraisal framework, corpus-assisted discourse analysis, identities, digilantes of fame, smart mobs"],"dc:title":["‘HOW CAN ONE BE THIS WICKED TO HIS OWN BROTHER?’ : AN APPRAISAL COMPARATIVE ANALYSIS OF TIKTOK AND FACEBOOK PARTICIPANTS' COMMENTS ON A REAL-LIFE VIDEO NARRATIVE"]},"updated_at":"2026-07-27T19:56:06Z"}