The Project Shop

<p><em>The Project Shop</em> is a Do-It-Yourself (DIY) brand designed to promote a value-creating activity that impacts the lives and personal development for those who participate. The strategic culmination of research, marketing, and graphic design generated during the creation of this brand is intended to attract a target demographic of 18-24 year olds. This target market is identified as a transient population often typified by being civic-minded and pragmatically idealist.</p> <p><em>The Project Shop</em> caters to the needs of its target market by concentrating on habits and particular styles of living. This demographic often seeks DIY projects that are customizable due to time, money, space and an overarching demand for personalization.</p> <p><em>The Project Shop</em>’s brand tagline is “because we know you.” This tagline is reinforced throughout the brand’s touch points to foster a kindred connection between consumer and company. <em>The Project Shop</em> intends to create a partnership based on a shared vision that DIY activity can advance a sense of empowerment and community. When customers support <em>The Project Shop</em> they buy into a brand designed to encourage participation in a value-creating activity that can impact lives and personal development.</p>

Name thesis:degree_name

Master of Fine Arts (M.F.A.)

Level thesis:degree_level

Thesis (open access)

Discipline thesis:degree_discipline

Department of Art

Year dc:date.available

2015

Author dc:creator

• Sullivan, Lindsey

Contributors dc:contributor

• Marc Moulton
• Edward Rushton

• ETD
• Branding
• Marketing
• Graphic design
• Do-It-Yourself
• Corporate identity
• Advertising

Repository record dc:identifier

https://digitalcommons.georgiasouthern.edu/etd/1256

OAI identifier oai:identifier

oai:digitalcommons.georgiasouthern.edu:etd-2310