Author's abstract: The public school curriculum has devolved into merely being a political football for the forces of the dominant culture, no longer even attempting to serve the People of the community or the students that the school ostensibly should serve. In the absence of a curriculum that is meaningful to People, another curriculum has spontaneously appeared outside of school via shared online media between social networks. This new curriculum, identified by a relatively wide viewership and its challenge to social injustice, oppressive conventions or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to determine meaning.
","abstract_html":"<p>Author's abstract: The public school curriculum has devolved into merely being a political football for the forces of the dominant culture, no longer even attempting to serve the People of the community or the students that the school ostensibly should serve. In the absence of a curriculum that is meaningful to People, another curriculum has spontaneously appeared outside of school via shared online media between social networks. This new curriculum, identified by a relatively wide viewership and its challenge to social injustice, oppressive conventions or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to determine meaning.</p>","abstract_has_math":false,"creators":["Ryan, Michael J."],"institution":null,"degree_name":"Doctor of Education in Curriculum Studies (Ed.D.)","degree_level":"Dissertation (open access)","degree_discipline":"Department of Curriculum, Foundations, and Reading","degree_department":null,"school":null,"contributors":["Ming Fang He","Henry Jenkins","John Weaver"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-01-01T08:00:00Z","date_published":"2012-01-01T08:00:00Z","updated_at":"2026-07-24T02:27:41Z","subjects":["ETD","Aesthetics","Critical Utopianism","Cultural Studies","Curriculum","Curriculum Theory","Media","Shared Media","People","Viral Video","Bilingual, Multilingual, and Multicultural Education","Curriculum and Instruction","Education","Instructional Media Design"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.georgiasouthern.edu/etd/1016","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Ming Fang He","Henry Jenkins","John Weaver"]},{"key":"dc:creator","label":"Author","values":["Ryan, Michael J."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2014-02-25T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Department of Curriculum, Foundations, and Reading"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation (open access)"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Doctor of Education in Curriculum Studies (Ed.D.)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["ETD","Aesthetics","Critical Utopianism","Cultural Studies","Curriculum","Curriculum Theory","Media","Shared Media","People","Viral Video","Bilingual, Multilingual, and Multicultural Education","Curriculum and Instruction","Education","Instructional Media Design"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.georgiasouthern.edu/etd/1016"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Author's abstract: The public school curriculum has devolved into merely being a political football for the forces of the dominant culture, no longer even attempting to serve the People of the community or the students that the school ostensibly should serve. In the absence of a curriculum that is meaningful to People, another curriculum has spontaneously appeared outside of school via shared online media between social networks. This new curriculum, identified by a relatively wide viewership and its challenge to social injustice, oppressive conventions or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to determine meaning.
"]},{"key":"dc:title","label":"Title","values":["Moments When the Weak Gained Ground: Viral Video as a Curriculum of People"]}]}],"canonical_facts":{"dc:contributor":["Ming Fang He","Henry Jenkins","John Weaver"],"dc:creator":["Ryan, Michael J."],"dc:date.available":["2014-02-25T08:00:00Z"],"dc:description.abstract":["Author's abstract: The public school curriculum has devolved into merely being a political football for the forces of the dominant culture, no longer even attempting to serve the People of the community or the students that the school ostensibly should serve. In the absence of a curriculum that is meaningful to People, another curriculum has spontaneously appeared outside of school via shared online media between social networks. This new curriculum, identified by a relatively wide viewership and its challenge to social injustice, oppressive conventions or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to determine meaning.
"],"dc:identifier":["https://digitalcommons.georgiasouthern.edu/etd/1016"],"dc:subject":["ETD","Aesthetics","Critical Utopianism","Cultural Studies","Curriculum","Curriculum Theory","Media","Shared Media","People","Viral Video","Bilingual, Multilingual, and Multicultural Education","Curriculum and Instruction","Education","Instructional Media Design"],"dc:title":["Moments When the Weak Gained Ground: Viral Video as a Curriculum of People"],"thesis:degree_discipline":["Department of Curriculum, Foundations, and Reading"],"thesis:degree_level":["Dissertation (open access)"],"thesis:degree_name":["Doctor of Education in Curriculum Studies (Ed.D.)"]},"updated_at":"2026-07-24T02:27:41Z"}