{"id":{"repo_id":"gsu","oai_identifier":"oai:digitalcommons.georgiasouthern.edu:etd-1147"},"canonical_url":"https://search.dev.ndltd.org/etd/gsu/oai:digitalcommons.georgiasouthern.edu:etd-1147","repository":{"repo_id":"gsu","name":"Georgia Southern University","base_url":"https://digitalcommons.georgiasouthern.edu/do/oai/"},"display":{"title":"Perception and Reality: An Examination of American Print Advertising","abstract":"I contend current American print advertising relies on the objectification of the body, both male and female, in conjunction with the use of utopian ideals to sell products. The nature of the print ad and mass media is such that they gratuitously inform our cultures ideas on gender and normalcy. By depicting unrealistic images of normalcy and unattainable representations of beauty, advertising not only creates consumer anxiety to purchase products beyond economic means, but also to manipulate our bodies unnaturally, and it creates tension in relations between genders. As a Graphic Designer, I strive to not only reverse this process in my work but to inform and educate viewers on these issues using the same medium within which the issue lies, print.","abstract_html":"I contend current American print advertising relies on the objectification of the body, both male and female, in conjunction with the use of utopian ideals to sell products. The nature of the print ad and mass media is such that they gratuitously inform our cultures ideas on gender and normalcy. By depicting unrealistic images of normalcy and unattainable representations of beauty, advertising not only creates consumer anxiety to purchase products beyond economic means, but also to manipulate our bodies unnaturally, and it creates tension in relations between genders. As a Graphic Designer, I strive to not only reverse this process in my work but to inform and educate viewers on these issues using the same medium within which the issue lies, print.","abstract_has_math":false,"creators":["Ryczkowski, Angela Rose"],"institution":null,"degree_name":"Master of Fine Arts (M.F.A.)","degree_level":"Thesis (open access)","degree_discipline":"Department of Art","degree_department":null,"school":null,"contributors":["Peter Smith","Julie McGuire","Cindy Wallace"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2005,"date_issued":"2005-12-01T08:00:00Z","date_published":"2005-12-01T08:00:00Z","updated_at":"2026-07-24T02:26:29Z","subjects":["ETD","Objectification in print advertising","Sexism in advertising","Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.georgiasouthern.edu/etd/147","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Peter Smith","Julie McGuire","Cindy Wallace"]},{"key":"dc:creator","label":"Author","values":["Ryczkowski, Angela Rose"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2013-10-17T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Department of Art"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis (open access)"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Fine Arts (M.F.A.)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["ETD","Objectification in print advertising","Sexism in advertising","Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.georgiasouthern.edu/etd/147"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["I contend current American print advertising relies on the objectification of the body, both male and female, in conjunction with the use of utopian ideals to sell products. The nature of the print ad and mass media is such that they gratuitously inform our cultures ideas on gender and normalcy. By depicting unrealistic images of normalcy and unattainable representations of beauty, advertising not only creates consumer anxiety to purchase products beyond economic means, but also to manipulate our bodies unnaturally, and it creates tension in relations between genders. As a Graphic Designer, I strive to not only reverse this process in my work but to inform and educate viewers on these issues using the same medium within which the issue lies, print."]},{"key":"dc:title","label":"Title","values":["Perception and Reality: An Examination of American Print Advertising"]}]}],"canonical_facts":{"dc:contributor":["Peter Smith","Julie McGuire","Cindy Wallace"],"dc:creator":["Ryczkowski, Angela Rose"],"dc:date.available":["2013-10-17T07:00:00Z"],"dc:description.abstract":["I contend current American print advertising relies on the objectification of the body, both male and female, in conjunction with the use of utopian ideals to sell products. The nature of the print ad and mass media is such that they gratuitously inform our cultures ideas on gender and normalcy. By depicting unrealistic images of normalcy and unattainable representations of beauty, advertising not only creates consumer anxiety to purchase products beyond economic means, but also to manipulate our bodies unnaturally, and it creates tension in relations between genders. As a Graphic Designer, I strive to not only reverse this process in my work but to inform and educate viewers on these issues using the same medium within which the issue lies, print."],"dc:identifier":["https://digitalcommons.georgiasouthern.edu/etd/147"],"dc:subject":["ETD","Objectification in print advertising","Sexism in advertising","Advertising"],"dc:title":["Perception and Reality: An Examination of American Print Advertising"],"thesis:degree_discipline":["Department of Art"],"thesis:degree_level":["Thesis (open access)"],"thesis:degree_name":["Master of Fine Arts (M.F.A.)"]},"updated_at":"2026-07-24T02:26:29Z"}