Alternate Reality Games: A Cultural and Gaming Phenomenon

This thesis explores the history, cultural context, mechanics and perceptions associated with Alternate Reality Games (ARGs). To further this exploration, a survey was digitally administered to 111 participants across the world using Qualtrics and distributed to ARG themed Reddit pages and Discord servers. This survey addresses player demographics, experiences, and preferences concerning ARGs, specific ARG mechanics, and how they view ARGs compared to traditional video games. The data from this survey is analyzed to provide a demographic analysis and examination of reported preferences and experiences through a mixed methods approach. This analysis culminates in a proposed framework for ARG design focusing on the establishment and interaction of three elements, narrative, puzzles, and community. This research provides a fresh look into this unique and growing genre, as well as bringing focus to the players and communities it fosters.

Author

• Burch, Austin

• alternate reality games
• new media
• game design
• transmedia
• unfiction

Identifier

hdl:1920/14081

OAI identifier oai:identifier

oai:MARS:1920/14081