An environment for protecting the privacy of e-shoppers

Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only offer customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.

Level dc:type.qualificationlevel

PhD

Grantor dc:publisher.institution

University of Glasgow

Year dc:date.issued

2009

Author dc:creator

• Galvez-Cruz, Dora Carmen

• QA76 Computer software

Language dc:language

en