Towards a better understanding of unethical consumer behavior : the influence of individual characteristics, situational circumstances and emotional experiences in consumers' ethical decision-making processes
In sum, we may conclude that – although many questions are still to be resolved – the present dissertation contributes to a better understanding of unethical consumer behavior by further enhancing the theory development of consumers’ ethical decision-making processes by conceiving and testing (1) additional individual characteristics, (2) situational circumstances, and (3) emotional experiences (along with other issue-related influences), and considering the potential mediating and moderating effects within the ethical decision-making processes of consumers.
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Ghent University. Faculty of Economics and Business Administration