The Status of Public Relations in Russia.

<p>This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations.</p><p>Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field of public relations contributed to the political and economic transformation. This study adds a Russian perspective to the global theory of public relations and provides practical implications for public relations practitioners that could be the basis for further study concerning typical aspects of public relations in Russia.</p>

Name thesis:degree_name

MA (Master of Arts)

Level thesis:degree_level

Thesis - unrestricted

Discipline thesis:degree_discipline

Communication, Professional

Year dc:date.issued

2007

Author dc:creator

• Ragozina, Inga Lvovna

• public relations
• Russia
• Communication
• Public Relations and Advertising
• Social and Behavioral Sciences

Statement dc:rights

• Copyright by the authors.

Repository record dc:identifier

https://dc.etsu.edu/etd/2056

OAI identifier oai:identifier

oai:dc.etsu.edu:etd-3417