Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press.

<p>NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 indices of meaning that are most often used (Specific Races/Locations, NASCAR, Specific Names, and Sponsors) and that organizations should consider before they plan to promote their products using NASCAR.</p>

Name thesis:degree_name

MA (Master of Arts)

Level thesis:degree_level

Thesis - unrestricted

Discipline thesis:degree_discipline

Communication, Professional

Year dc:date.issued

2008

Author dc:creator

• Ramey, Wesley Michael

• Indices of Meaning
• New York Times
• Johnson City Press
• Titles
• Media Coverage
• NASCAR
• Burkes Method of Indexing
• Communication
• Journalism Studies
• Public Relations and Advertising
• Social and Behavioral Sciences

Statement dc:rights

• Copyright by the authors.

Repository record dc:identifier

https://dc.etsu.edu/etd/2015

OAI identifier oai:identifier

oai:dc.etsu.edu:etd-3367