This thesis is a work that focuses on how significant the press was to the success and failure of President Lyndon Baines Johnson. In the thesis, three aspects of the Johnson years are analyzed. The first chapter discusses the media's portrayal of Lyndon Johnson during the presidential campaign of 1964. The second chapter is an analysis of how the press reported on President Johnson concerning the issue of civil rights. The third chapter dissects the media's perception of Lyndon Johnson during the Vietnam conflict. The primary research used in the thesis is a culmination of polls, editorials, personal letters, and memos from the Lyndon Baines Johnson Presidential Library. Through use of these sources and a number of secondary materials, one is able to witness the period in which the popularity of the Johnson Administration began to experience a downturn.
","abstract_html":"<p>This thesis is a work that focuses on how significant the press was to the success and failure of President Lyndon Baines Johnson. In the thesis, three aspects of the Johnson years are analyzed. The first chapter discusses the media's portrayal of Lyndon Johnson during the presidential campaign of 1964. The second chapter is an analysis of how the press reported on President Johnson concerning the issue of civil rights. The third chapter dissects the media's perception of Lyndon Johnson during the Vietnam conflict. The primary research used in the thesis is a culmination of polls, editorials, personal letters, and memos from the Lyndon Baines Johnson Presidential Library. Through use of these sources and a number of secondary materials, one is able to witness the period in which the popularity of the Johnson Administration began to experience a downturn.</p>","abstract_has_math":false,"creators":["Jones, Michael Paul"],"institution":null,"degree_name":"MA (Master of Arts)","degree_level":"Thesis - unrestricted","degree_discipline":"History","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2010,"date_issued":"2010-12-18T08:00:00Z","date_published":"2010-12-18T08:00:00Z","updated_at":"2026-07-24T02:20:55Z","subjects":["Barry Goldwater","Lyndon Johnson","Election of 1964","Press","Vietnam","Arts and Humanities","Communication","History","Social and Behavioral Sciences","Social Influence and Political Communication","United States History"],"languages":[],"rights":["Copyright by the authors."],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dc.etsu.edu/etd/1765","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Jones, Michael Paul"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.issued","label":"Date","values":["2010-12-18T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["History"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis - unrestricted"]},{"key":"thesis:degree_name","label":"Degree Name","values":["MA (Master of Arts)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Barry Goldwater","Lyndon Johnson","Election of 1964","Press","Vietnam","Arts and Humanities","Communication","History","Social and Behavioral Sciences","Social Influence and Political Communication","United States History"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["Copyright by the authors."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dc.etsu.edu/context/etd/article/3120/viewcontent/JonesM113010f.pdf","https://dc.etsu.edu/etd/1765"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis is a work that focuses on how significant the press was to the success and failure of President Lyndon Baines Johnson. In the thesis, three aspects of the Johnson years are analyzed. The first chapter discusses the media's portrayal of Lyndon Johnson during the presidential campaign of 1964. The second chapter is an analysis of how the press reported on President Johnson concerning the issue of civil rights. The third chapter dissects the media's perception of Lyndon Johnson during the Vietnam conflict. The primary research used in the thesis is a culmination of polls, editorials, personal letters, and memos from the Lyndon Baines Johnson Presidential Library. Through use of these sources and a number of secondary materials, one is able to witness the period in which the popularity of the Johnson Administration began to experience a downturn.
"]},{"key":"dc:title","label":"Title","values":["A Tumultuous Tenure: The Presidency of Lyndon Baines Johnson."]}]}],"canonical_facts":{"dc:creator":["Jones, Michael Paul"],"dc:date.issued":["2010-12-18T08:00:00Z"],"dc:description.abstract":["This thesis is a work that focuses on how significant the press was to the success and failure of President Lyndon Baines Johnson. In the thesis, three aspects of the Johnson years are analyzed. The first chapter discusses the media's portrayal of Lyndon Johnson during the presidential campaign of 1964. The second chapter is an analysis of how the press reported on President Johnson concerning the issue of civil rights. The third chapter dissects the media's perception of Lyndon Johnson during the Vietnam conflict. The primary research used in the thesis is a culmination of polls, editorials, personal letters, and memos from the Lyndon Baines Johnson Presidential Library. Through use of these sources and a number of secondary materials, one is able to witness the period in which the popularity of the Johnson Administration began to experience a downturn.
"],"dc:identifier":["https://dc.etsu.edu/context/etd/article/3120/viewcontent/JonesM113010f.pdf","https://dc.etsu.edu/etd/1765"],"dc:rights":["Copyright by the authors."],"dc:subject":["Barry Goldwater","Lyndon Johnson","Election of 1964","Press","Vietnam","Arts and Humanities","Communication","History","Social and Behavioral Sciences","Social Influence and Political Communication","United States History"],"dc:title":["A Tumultuous Tenure: The Presidency of Lyndon Baines Johnson."],"thesis:degree_discipline":["History"],"thesis:degree_level":["Thesis - unrestricted"],"thesis:degree_name":["MA (Master of Arts)"]},"updated_at":"2026-07-24T02:20:55Z"}