This thesis applies methodological and micro-sociological insights derived from the pioneering social psychologist Georg Simmel (1858-1918) to the contemporary social media platform, Facebook. In opposition to previously-reported one-sided, polarized analyses (i.e. either/or, pessimistic or optimistic), this study suggests a more nuanced judgment: interaction viewed as social exchange reveals that individuality is often promoted though can occasionally be hindered; while most exchanges are ill-suited for sustaining interpersonal value, they ironically facilitate enhanced trust; and finally, the unique structure of site-based exchange generally facilitates rather than undercuts constructive conflict.
","abstract_html":"<p>This thesis applies methodological and micro-sociological insights derived from the pioneering social psychologist Georg Simmel (1858-1918) to the contemporary social media platform, Facebook. In opposition to previously-reported one-sided, polarized analyses (i.e. either/or, pessimistic or optimistic), this study suggests a more nuanced judgment: interaction viewed as social exchange reveals that individuality is often promoted though can occasionally be hindered; while most exchanges are ill-suited for sustaining interpersonal value, they ironically facilitate enhanced trust; and finally, the unique structure of site-based exchange generally facilitates rather than undercuts constructive conflict.</p>","abstract_has_math":false,"creators":["Makely, Jeremy David"],"institution":null,"degree_name":"MA (Master of Arts)","degree_level":"Thesis - unrestricted","degree_discipline":"Sociology","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2011,"date_issued":"2011-05-07T07:00:00Z","date_published":"2011-05-07T07:00:00Z","updated_at":"2026-07-24T02:20:06Z","subjects":["cyberoptimism","cyberpessimism","sociological theory","Simmel","social network sites","Facebook","Communication","Communication Technology and New Media","Social and Behavioral Sciences","Social Psychology and Interaction","Sociology"],"languages":[],"rights":["Copyright by the authors."],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dc.etsu.edu/etd/1280","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Makely, Jeremy David"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["1990-01-01T08:00:00Z"]},{"key":"dc:date.issued","label":"Date","values":["2011-05-07T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Sociology"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis - unrestricted"]},{"key":"thesis:degree_name","label":"Degree Name","values":["MA (Master of Arts)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["cyberoptimism","cyberpessimism","sociological theory","Simmel","social network sites","Facebook","Communication","Communication Technology and New Media","Social and Behavioral Sciences","Social Psychology and Interaction","Sociology"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["Copyright by the authors."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dc.etsu.edu/context/etd/article/2471/viewcontent/MakelyJ041811f.pdf","https://dc.etsu.edu/etd/1280"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis applies methodological and micro-sociological insights derived from the pioneering social psychologist Georg Simmel (1858-1918) to the contemporary social media platform, Facebook. In opposition to previously-reported one-sided, polarized analyses (i.e. either/or, pessimistic or optimistic), this study suggests a more nuanced judgment: interaction viewed as social exchange reveals that individuality is often promoted though can occasionally be hindered; while most exchanges are ill-suited for sustaining interpersonal value, they ironically facilitate enhanced trust; and finally, the unique structure of site-based exchange generally facilitates rather than undercuts constructive conflict.
"]},{"key":"dc:title","label":"Title","values":["Beyond Cyberpessimism and Cyberoptimism: The Dual Nature of Social Network Site Interaction."]}]}],"canonical_facts":{"dc:creator":["Makely, Jeremy David"],"dc:date.available":["1990-01-01T08:00:00Z"],"dc:date.issued":["2011-05-07T07:00:00Z"],"dc:description.abstract":["This thesis applies methodological and micro-sociological insights derived from the pioneering social psychologist Georg Simmel (1858-1918) to the contemporary social media platform, Facebook. In opposition to previously-reported one-sided, polarized analyses (i.e. either/or, pessimistic or optimistic), this study suggests a more nuanced judgment: interaction viewed as social exchange reveals that individuality is often promoted though can occasionally be hindered; while most exchanges are ill-suited for sustaining interpersonal value, they ironically facilitate enhanced trust; and finally, the unique structure of site-based exchange generally facilitates rather than undercuts constructive conflict.
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